Screenvision Signs Bow Tie, R/C Theatres
Screenvision Media today announced the addition of 180 screens from Bow Tie Cinemas and R/C Theatres, pushing the company's new screen count by more than 500 since January.
Cinema Advertising
NCM, Spotlight Create the Elevate Cinema Network
National CineMedia and Spotlight Cinema Networks announced a strategic sales relationship, the Elevate Cinema Network. This collaboration will combine nearly 1,500 premier NCM screens with Spotlight’s existing premier network of more than 1,200 screens to bring Elevate’s network to 2,700 blue chip screens available for cinema advertising through Spotlight. Elevate will provide unprecedented reach and recall to brands targeting the upscale, educated, adult demographic with disposable income.
Screenvision Media, Cielo Sign Electronic Delivery Agreement
Cielo and Screenvision Media announced today that they have closed an agreement to move Screenvision Media to 100 percent electronic delivery. The companies have a long-standing partnership that began in 2017. This new agreement takes the relationship a step forward and enables Screenvision to achieve 100 percent electronic delivery of advertising content to exhibitors, significantly saving costs of operations and optimizing resources for the exhibitors.
NCM Adds VIP Cinemas, Extends Ten Others to Network
National CineMedia has added VIP Cinemas to its cinema advertising network. The family-owned and operated circuit has seventeen theatres across eight states from South Florida to Central Kansas. VIP recognizes the value of bringing the big screen to communities of every size.
Sixth Annual Digital Cinema Media Awards Announced
The sixth annual Digital Cinema Media Awards, held in partnership with Campaign, took place this week at BAFTA. Leading figures from the media and advertising worlds came together to celebrate and reward the most impactful cinema advertising work created by the industry. The big winners on the night were Disney+ The Walking Dead and Publicis Imagine’s Frighteningly Good: How Disney+ Jump Started Their 18+ Audience campaign.
DCU Distributing Screenvision Content to Select Theatres
Digital Cinema United has entered into a multi-year service agreement with Screenvision Media to manage the distribution of advertising content at select Screenvision Media exhibitor partner theatres.
NCM, iSpot Partner on Audience Measurement
National CineMedia and the real-time television measurement company iSpot are partnering to enhance NCM’s audience analytics and measurement capabilities. Using iSpot’s currency grade ad catalog and verification of ad plays for all ads against 40 million Smart TVs in the U.S., NCM can now report on the incremental reach their advertising brings brand and studio customers in addition to linear television.
Emagine Entertainment to Debut AR Platform in Michigan Theatres
Emagine Entertainment has announced partnerships with Screenvision Media and Strax Networks to create an industry first augmented reality platform connecting a physical theatrical experience to the digital world. The platform will debut in October exclusively at select Michigan Emagine locations.
Screenvision, CMX Cinemas Expand and Extend Agreement
Screenvision Media today announced that it has expanded and extended its agreement with CMX Cinemas. As part of the deal, Screenvision's Cinema Network will add eight CMX CinéBistro locations, including 52 screens. Screenvision now has all CMX CinéBistro locations, which offer an elevated moviegoing experience that features in-theater service, chef-crafted cuisine, curated cocktails and a lounge & bar.
Amazon Creates Immersive Cinema Ad
Amazon’s Alexa team has created an immersive 30-second cinema commercial, designed to reinforce the message that Alexa makes smart homes easier. The commercial begins with a voice-over giving a command to Alexa to dim the lights. To the audience’s surprise, not only do the lights in the film dim, but the theatre lights dim as well.
Pages
