The British cinema advertising company Pearl & Dean has announced a formal collaboration with Dive, a start-up agency with a focus on experiential campaigns, productions, stunts, and events in film and cinema advertising.
Dive launched in January 2021, with the founders each having at least 12 years' experience in cinema marketing. The company had previously worked with Pearl & Dean on projects throughout the past year, such as aligning Green & Black’s with cinema via a chocolate, film, and cocktail pairing experience with Everyman, bringing the campaign to life with a UK premiere for the British film Silent Night.
While the formal collaboration means it will become a sister agency to Pearl & Dean, each will have separate day-to-day teams but shared leadership and operational resources.
Ellie Davidson, executive director at Dive, said the pandemic has had on the industry contributed to the decision. “We really appreciate the value of peoples’ free time, especially right now as we ease out of this pandemic, and so an important part of our work at Dive is helping people to make the most of it.”
All Pearl & Dean clients will now be offered the opportunity to integrate Dive as part of their campaigns.
Kathryn Jacob OBE, chief executive of Pearl & Dean, said, "We are thrilled to welcome the whole team at Dive to the Pearl & Dean family, and to be working together to deliver some fresh and innovative brand and film campaigns.