Screenvision Media and Super League Gaming have launched Super League Spotlight, a multi-episode series showcasing the best in-game action, created specifically for in-theatre audiences. The first installment of the series launched last week in more than 2000 movie theatres nationwide.
National CineMedia has entered into a new strategic alliance with NuTime Media, a Black-owned media advertising sales representation company with offices in New York and Chicago, to better serve marketers looking to reach African American and Hispanic audiences. As part of this new initiative, NCM has formed two new specialty cinema advertising networks across the U.S. that directly serve these diverse audiences using the power of cinema.
Screenvision Sports today announced a new relationship with the Boston Celtics to serve as the team's exclusive in-venue media sales partner. The deal enables SV Sports to engage national brands via available inventory on the center-hung videoboard at TD Garden, as well as the videoboard at the Portland Expo, home to the Maine Celtics of the NBA G League.
As the world slowly emerges from the pandemic, the Screen Advertising World Association today launched a powerful three-minute video and multiple social media campaigns featuring vignettes from some of the world’s most iconic names in the advertising, film, and humanitarian worlds, aimed at raising awareness for the unparalleled power and effectiveness of cinema. SAWA and its members around the world are using cinema, the trade press, and social media platforms such as Facebook, Twitter, Instagram, and YouTube, to reach marketers, moviegoers, and creative and media agencies.
Studio Movie Grill has installed Ultraleap touchless interactive advertising kiosks. The company sees them as a way to ensure patrons a safe and clean environment but also as a way to extend big screen content into its lobbies.
Flix Media, the largest cinema advertising sales company across Latin America, has signed an agreement to deploy Unique X’s Advertising Accord software in all its operations across fifteen Central and South American territories. The company is moving forward with the system in Brazil.
Cineplex is rolling out its new brand campaign today, celebrating the unrivalled escape of the big screen experience. The Where Escape Begins campaign features a powerful and moving cinematic spot that brings to light the many ways a film lover's escape begins at the movies, and lovingly unfolds the collective experience that can only happen in the theatre.
National CineMedia, has appointed Ronnie Y. Ng as chief financial officer, effective September 27. With 20 years of finance, investment banking, accounting and managerial experience, Ng joins NCM from Allen Media Group, a diversified media and entertainment company, where he was CFO and head of corporate development. At AMG, he led the company’s finance organization and oversaw multiple large-scale acquisitions and the refinancing of its capital structure.
AMC Theatres today announced an unprecedented more than $25 million national advertising campaign across the United States to remind movie lovers that Hollywood’s stories are enjoyed in their best light – with a seamless, communal, multi-sensory experience – at AMC. The message of the campaign is simple but clear: AMC Theatres. We Make Movies Better. This messaging also will be used in nine European countries by AMC-owned Odeon Cinema Group.
National CineMedia today announced that Maria Woods has rejoined the company as executive vice president and general counsel. Woods previously served in several key leadership roles on NCM’s legal team from 2010 through 2015. She reports to NCM CEO Tom Lesinski and will be based in Denver.