National CineMedia today announced consolidated results for the fiscal first quarter ended April 1. During the first quarter the company continued to manage its liquidity position through various cost-control measures and the issuance of a new $50 million term loan in March. With the funding of this additional debt, NCM’s cash balance as of April 1 was $139.4 million, an increase of $15.5 million as compared to the balance as of December 31. Including the $52.8 million, the company had $192.2 million of cash, cash equivalents and investments as of April 1.
Screenvision Media has announced that over the last 12 months the company has secured 1,000 screens and the highly coveted Marquee Position inventory for its sprawling exhibitor cinema advertising network, which currently spans more than 2,000 locations and 14,000 screens.
National CineMedia has named Eric S. Wohl chief human resources officer. He will be based in the company’s Centennial, Colorado headquarters.
Screenvision Sports, a division of Screenvision Media, has announced a multi-year agreement to work with Learfield IMG College to introduce first-of its-kind in-stadium content and enable SV Sports to serve as an in-venue media partner for more than 100 schools.
National CineMedia is now showing the Creative Coalition’s new COVID-19 vaccine PSA in movie theatres around the country. The spot, titled Be There. This Is Your Shot and starring Academy Award-winning actor Morgan Freeman, urges Americans to “Trust science. Get the vaccine.” The PSA was produced in partnership with the National Blue Ribbon Task Force to Stem COVID-19 Vaccine Hesitancy, led by The Creative Coalition and Yale University School of Public Health.
Zurich-based cinema advertising agency Copine has signed a five-year agreement to deploy Unique X's Advertising Accord software to innovate the sale of cinema advertising to and ensure automated delivery to the cinema screens of their Swiss exhibitor partners.
National CineMedia and the American Television Media Group, a nationwide provider of digital-out-of-home advertising, have united in a new advertising sales relationship that will allow brands to connect with movie fans through high-definition toppers located on FCTI ATMs at 7-Eleven stores nationwide.
MetaMedia today announced the promotion of Frank Bryant to chief operating officer. Reporting directly to MetaMedia CE Jason Brenek, Bryant will help focus the organization on the execution of operational and strategic plans and oversee functions related to the acquisition and delivery of content from studios and other suppliers, deployment and logistics, project management, marketing, legal and corporate strategy.
Screenvision Media and Velocity are partnering to deploy an in-lobby digital media network. The partnership enhances Velocity's position in the digital out of home media network by adding additional advertising touchpoints throughout the moviegoing experience.
National CineMedia and Unique X are launching Advertising Accord, an upgraded version of the cinema advertising management software system. The companies have worked together over the past two years to jointly develop and tailor Advertising Accord for the specific needs of the U.S. market. The new version will now manage all inventory for NCM’s Noovie pre-show and movie theatre lobby products across NCM’s network of 57 leading national and regional theater circuits including AMC, Cinemark, and Regal Entertainment Group.