Cinema Advertising

National CineMedia Announces First Quarter Fiscal Results

Tue, 05/11/2021 - 10:33 -- Nick Dager

National CineMedia today announced consolidated results for the fiscal first quarter ended April 1. During the first quarter the company continued to manage its liquidity position through various cost-control measures and the issuance of a new $50 million term loan in March. With the funding of this additional debt, NCM’s cash balance as of April 1 was $139.4 million, an increase of $15.5 million as compared to the balance as of December 31. Including the $52.8 million, the company had $192.2 million of cash, cash equivalents and investments as of April 1.

National CineMedia Showing New COVID-19 Vaccine PSA

Mon, 04/12/2021 - 10:56 -- Nick Dager

National CineMedia is now showing the Creative Coalition’s new COVID-19 vaccine PSA in movie theatres around the country. The spot, titled Be There. This Is Your Shot and starring Academy Award-winning actor Morgan Freeman, urges Americans to “Trust science. Get the vaccine.” The PSA was produced in partnership with the National Blue Ribbon Task Force to Stem COVID-19 Vaccine Hesitancy, led by The Creative Coalition and Yale University School of Public Health.

National CineMedia, American Television Media Group Announce Sales Relationship

Tue, 03/16/2021 - 10:55 -- Nick Dager

National CineMedia and the American Television Media Group, a nationwide provider of digital-out-of-home advertising, have united in a new advertising sales relationship that will allow brands to connect with movie fans through high-definition toppers located on FCTI ATMs at 7-Eleven stores nationwide.

MetaMedia Promotes Bryant to COO

Wed, 03/03/2021 - 10:23 -- Nick Dager

MetaMedia today announced the promotion of Frank Bryant to chief operating officer. Reporting directly to MetaMedia CE Jason Brenek, Bryant will help focus the organization on the execution of operational and strategic plans and oversee functions related to the acquisition and delivery of content from studios and other suppliers, deployment and logistics, project management, marketing, legal and corporate strategy.

NCM, Unique X Partner on Upgraded Advertising Accord

Wed, 02/17/2021 - 09:46 -- Nick Dager

National CineMedia and Unique X are launching Advertising Accord, an upgraded version of the cinema advertising management software system. The companies have worked together over the past two years to jointly develop and tailor Advertising Accord for the specific needs of the U.S. market. The new version will now manage all inventory for NCM’s Noovie pre-show and movie theatre lobby products across NCM’s network of 57 leading national and regional theater circuits including AMC, Cinemark, and Regal Entertainment Group.

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