Cinema Advertising

Sixth Annual Digital Cinema Media Awards Announced

Thu, 09/22/2022 - 15:22 -- Nick Dager

The sixth annual Digital Cinema Media Awards, held in partnership with Campaign, took place this week at BAFTA. Leading figures from the media and advertising worlds came together to celebrate and reward the most impactful cinema advertising work created by the industry. The big winners on the night were Disney+ The Walking Dead and Publicis Imagine’s Frighteningly Good: How Disney+ Jump Started Their 18+ Audience campaign.

NCM, iSpot Partner on Audience Measurement

Mon, 08/29/2022 - 11:46 -- Nick Dager

National CineMedia and the real-time television measurement company iSpot are partnering to enhance NCM’s audience analytics and measurement capabilities. Using iSpot’s currency grade ad catalog and verification of ad plays for all ads against 40 million Smart TVs in the U.S., NCM can now report on the incremental reach their advertising brings brand and studio customers in addition to linear television.

Screenvision, CMX Cinemas Expand and Extend Agreement

Tue, 08/16/2022 - 10:01 -- Nick Dager

Screenvision Media today announced that it has expanded and extended its agreement with CMX Cinemas. As part of the deal, Screenvision's Cinema Network will add eight CMX CinéBistro locations, including 52 screens. Screenvision now has all CMX CinéBistro locations, which offer an elevated moviegoing experience that features in-theater service, chef-crafted cuisine, curated cocktails and a lounge & bar.

Amazon Creates Immersive Cinema Ad

Fri, 08/05/2022 - 10:56 -- Nick Dager

Amazon’s Alexa team has created an immersive 30-second cinema commercial, designed to reinforce the message that Alexa makes smart homes easier. The commercial begins with a voice-over giving a command to Alexa to dim the lights. To the audience’s surprise, not only do the lights in the film dim, but the theatre lights dim as well.

Nominees Announced for Golden Trailer Awards

Wed, 08/03/2022 - 11:39 -- Nick Dager

The nominees have been announced for the 22nd annual Golden Trailer Awards ceremony, which will be held live at The Orpheum Theatre in Los Angeles, California on Thursday, October 6th. This year’s awards represent the ever-evolving entertainment industry. The 2022 jury consists of top-level directors, producers, actors, writers, executives, and advertising creatives as well as program host, renowned comedian and NBC talk show personality, Henry Cho.

PVR Unveils Immersive Cinema Advertising

Wed, 07/27/2022 - 09:34 -- Nick Dager

PVR Cinemas has announced its latest innovation in the in-cinema advertising space since its come-back after the pandemic by introducing 270-degree on-screen experiential cinema advertising to drive higher excitement for brands. Leading car manufacturer Maruti Suzuki is the first advertiser to use this platform to launch its new 2022 Maruti Suzuki Brezza.

Motivate Val Morgan Launches Cinema Advertising Platform

Mon, 07/25/2022 - 12:47 -- Nick Dager

Motivate Val Morgan, which says it is the Middle East’s leading cinema advertising company, has launched a dedicated platform – featuring CinePlan and CineMeasure – through which advertisers can plan and measure their cinema campaigns with ease. CinePlan is a tool that can be utilized to build a cinema media plan based on advertiser requirements.

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