National CineMedia, the largest cinema advertising network in the U.S., today announced that Donna Speciale has been appointed to its board of directors. A trailblazing advertising executive with extensive experience on both the advertising agency and media network side, Speciale was most recently the president of advertising sales at WarnerMedia where she oversaw advertising revenue for the company’s domestic entertainment, news and kids’ television and digital brands since 2012.
Screenvision Media today announced the addition of Megaplex Theatres and a new deal with Epic Theatres, strengthening its robust network. Rounding out a strong 2019, Screenvision Media has signed 11 exhibitor partnership deals to date, including with Emagine Entertainment, increasing the company’s total screen count to more than 15,000 nationwide with eight of the top ten exhibitors in the country.
Screenvision Media today launched the Smart Network creating what it says is an entirely new digital playing field for advertisers. Fueled by Movie Pixel technology, the Smart Network is integrated across Screenvision’s 15,000 screens in more than 2,300 theatres nationwide.
Cinema advertising company Spotlight Cinema Networks has announced several promotions within its national sales department. The changes are effective immediately and include: Bob Shaw promoted to executive vice president, national; Karen Brady promoted to senior vice president, Eastern region; and Mandi Dyner promoted to senior vice president, Western region
Spotlight Cinema Networks and the American Film Institute are joining in an exclusive yearlong partnership to showcase rare and never-before-seen footage from the AFI Archive within Spotlight’s preshow entertainment to luxury exhibitors and iconic independent film theatres. The inaugural October preshow will feature stories about the making of the classic thriller North By Northwest as told by the “Master of Suspense” himself, Alfred Hitchcock.
National CineMedia and Screenvision are joining the next phase of Feed our Future, a global cinema ad campaign that shines a light on the United Nations World Food Program’s life-saving work on the frontlines of world hunger. Starting today, the advertisement will be shown on movie screens across the U.S. through November. The Feed our Future campaign is part of a unique partnership between SAWA, the Global Cinema Advertising Association and the WFP, which is the leading humanitarian agency fighting hunger worldwide.
National CineMedia today announced three new segments of national advertising opportunities that the company believes will become the most prized in the cinema-advertising marketplace
For moviegoers, one of the most enduring changes brought about by digital cinema technology has been the pre-show, the twenty minutes or so of programming that precedes the trailers and main feature. Screenvision Media’s pre show runs on a cinema network that now includes more than 15,000 screens, in more than 2,400 locations across all 50 States. The network encompasses more than 90 percent of the top markets in the country and claims more than 500 million consumer admissions annually. I spoke recently with Screenvision’s chief revenue officer Katy Loria regarding how pre-shows have evolved over the past decade and what the future holds.
Land Rover has launched an exclusive cinema advertising campaign with Spotlight Cinema Networks to promote the new Range Rover Evoque. The cinema-advertising campaign launched June 28 and will run through the beginning of August in Spotlight’s network of theatres across the country. The creative will appear within Spotlight’s exclusive Trailer Pod.
Spotlight Cinema Networks, a cinema advertising company dedicated to luxury and art house theatres, has announced two promotions and a key hire. Bernadette McCabe has been hired as executive vice president, CineLife Entertainment; Ronnie Ycong has been promoted to executive vice president, exhibitor relations & operations; and Christine DelGuidice-Kraemer has been promoted to senior vice president, marketing.