National CineMedia today announced a strategic partnership with Rad Technologies to leverage the power of recommendation and referral with machine learning to drive distribution of advertisers’ messages through targeted social influencer networks. Using Rad’s proprietary artificial intelligence technology, the product identifies the right influencers to connect the brand’s message to moviegoing audiences across the world.
Rad AI is a marketing platform that uses machine learning and natural language technologies to deliver authentic content specifically tailored for today’s savvy audience. The partnership recently completed a year-long test of the Rad AI influencer solution across 10 regional NCM campaigns for select advertisers in categories such as education, government, recruitment, and healthcare, with positive results. Rad AI and NCM are expanding the offering and suite of products to national advertisers in 2022.
NCM’s executive vice president and chief revenue officer Mike Rosen acknowledged the importance of rolling out the Rad AI technology product. “Often regional advertisers are hesitant to work with influencers due to confusion about how to create targeted, affordable, and effective campaigns," said Rosen. “What we love most about the partnership is how it deepens our ability to demonstrate campaign performance and return-on-investment to NCM advertisers at all levels. With Rad AI, we’re able to provide a fully customizable, turnkey, affordable offering that guarantees the right eyeballs on the content each influencer creates and clearly shows how these campaigns impact the brand's entire digital footprint.”
Rad AI CEO Jeremy Barnett said, "Rad AI is proud to work closely with NCM to develop and execute authentic, effective marketing campaigns. By combining our storytelling craft with our AI platform, we work with clients to ensure that marketing campaigns resonate with customers on both a rational and emotional level. We strive to create measurably effective digital campaigns that customers will appreciate, respond to, and never forget."
National CineMedia www.ncm.com
Rad Technologies www.radintel.ai.