SAWA Global Cinema Advertising Association has announced that Kathryn Jacob OBE has been named president-elect of the global trade body. Jacob will assume the role when Florian Weischer, CEO Weischer.Cinema, steps down after an eight-year term on August 1. She will be the first female president in SAWA’s 68-year history.
PVR Cinemas, India’s largest film exhibitor, has introduced experiential in-cinema advertising for what it says is the first time in the cinema advertising domain. The innovation in collaboration with Xperia Group, an out-of-home media company hopes to create immersive experiences for the consumer for advertising content across different touch points in the cinema.
Screenvision Media has announced that it will hold its 2022 Upfront on Tuesday, May 10 at Hammerstein Ballroom in New York City. The Upfront – Screenvision's first in-person event since the pandemic ground the industry to a halt in 2020 – will reflect the power of the in-cinema experience to effectively deliver, more than any other medium, the reach and impact that brands crave.
Screenvision Media is partnering with Moviefone, the iconic digital media brand, to feature the company's Made in Hollywood TV series content as part of Screenvision's Front + Center preshow.
Velocity has expanded its exhibitor network as part of its agreement with Screenvision Media to install as many as 1,000 individual theatres with up to 4,000 digital displays. The displays will promote exhibitor offerings and upcoming movies, national, local, and regional advertising, and be connected to the leading programmatic advertising exchanges.
Screenvision Media has extended its relationships with B&B Theatres and CEC Theatres. Screenvision's Cinema Network now includes seven of the top ten exhibitors nationwide and three of the top five.
The British cinema advertising company Pearl & Dean has announced a formal collaboration with Dive, a start-up agency with a focus on experiential campaigns, productions, stunts, and events in film and cinema advertising.
National CineMedia today announced the launch of one of the largest data-driven technology platforms for moviegoers, NCMx. The new data, insights, and analytics platform uses the company’s comprehensive knowledge and extensive data about moviegoer behavior to connect brands with custom audiences in theatres as well as on digital screens before and after attending movies. The announcement was made today by Scott Felenstein, NCM’s president, sales, marketing and partnerships, during the company’s upfront presentation for advertisers at Lincoln Center's Walter Reade Theater in New York City.
Screenvision Media has promoted Christine Martino to chief revenue officer, Screenvision Media Entertainment Network, and Gerald Griffin to chief revenue officer, Front + Center Everywhere. As live events return and the cinema industry dramatically recovers, Screenvision has refocused its sales organization to reflect the company's diversified portfolio of inventory that uniquely delivers for advertisers the highly engaged and extremely hard-to-reach audience, both within and beyond cinema.
National CineMedia today announced a strategic partnership with Rad Technologies to leverage the power of recommendation and referral with machine learning to drive distribution of advertisers’ messages through targeted social influencer networks. Using Rad’s proprietary artificial intelligence technology, the product identifies the right influencers to connect the brand’s message to moviegoing audiences across the world.
