National CineMedia has named Rick Butler chief digital officer. In his new role, Butler will lead the company’s digital products and data initiatives to deliver both innovative consumer experiences and new ways for brands to connect with movie audiences.
Screenvision Media today announced that to date it has signed 28 exhibitor partnership contracts, representing 1,715 total screens across the nation. “At Screenvision Media, we take great pride in the strength of our relationships with our exhibitor partners,” said Darryl Schaffer, executive vice president of operations and exhibitor relations, Screenvision Media. “The renewal of existing partnerships and the addition of exciting new exhibitors to our roster both speak to the strength and stability of our core network and our ability to deliver real value to exhibitors nationwide.”
Screenvision Media has appointed broadcast and placed-based media veteran Gerald Griffin to the position of executive vice president of local and regional sales. With more than 30 years of experience in local sales and marketing, Griffin brings a comprehensive understanding of how to amplify traditional, digital and out of home platforms to support Screenvision Media’s advertising partners. This strategic appointment further underscores Screenvision Media’s ongoing commitment to small business owners and the crucial role they play in strengthening our communities.
Screenvision Media has announced its support for Feed Our Future, a powerful new advertising campaign that supports the United Nations World Food Program (WFP), the world's leading humanitarian organization fighting hunger worldwide. The advertisement, which aims to galvanize global cinema audiences into action against global hunger, will air in Screenvision Media theaters across the nation for eight weeks.
Screenvision Media has teamed up with Xbox to announce the national debut of two new cinematics that utilize immersive MX4D technology in select theatres. Xbox's advertisements will support the October 2 launch of open-world racing game Forza Horizon 4 and Xbox Game Pass, Microsoft's gaming membership. They are the first ads to utilize this technology to provide moviegoers a seat shifting, heart racing advertising experience.
Screenvision Media has announced new gaming episodes for their Front + Center preshow. Produced by the company’s in-house creative team, 40 Foot Solutions, the new episodes feature gaming expert Jessica Chobot giving moviegoers a preview of some of the industry’s latest innovations and technological advancements.
Anthony’s Cheesecake of Bloomfield, New Jersey is the winner of Screenvision Media’s nationwide Corner Stories promotion. Created by Screenvision Media’s in-house creative team, 40 Foot Solutions, Corner Stories provides a behind-the-scenes look at small business owners making a difference in their communities
On July 27 Tom Cruise returns for the sixth time as agent Ethan Hunt when Mission Impossible: Fallout opens in theatres around the country. And on that same opening weekend, patrons of Regal Cinemas will receive their free copies of the third installment of Moviebill, the marketing brainchild of Concourse Media principals Andrew Felts and Matthew Shreder.
The Riverside company has announced taking a minority stake in New York cinema advertising company Screenvision Media. Terms of the deal were not disclosed.
The private equity firm Abry Partners has finalized its acquisition of a controlling stake in Screenvision Media. Terms of the transaction were not disclosed.