In a partnership secured by UK cinema advertising contractor Pearl & Dean and media agency Hearts & Science, between July and September 2023, The Grove Hotel hosted an exclusive Summer of Discovery experience for residents and guests, bringing event cinema to a new level.
Call it the Barbenheimer effect, but heading back to the cinema is cool again. In the wake of that comes a new ad campaign for Regal Cinemas that plays on the FOMO (the fear of missing out) and the idea that nothing beats seeing the latest release on the big screen.
Screenvision Media today announced that Harkins Theatres is joining the company's cinema network of more than 14,500 screens. The relationship with Harkins brings Screenvision's annual audience to nearly 400 million.
The full-service creative agency Today the Brave has created a new ad campaign See the Big Picture for Australian exhibitor Hoyts that showcases the cinema-sized experience it offers. The campaign is an invitation from the brand to movie-lovers highlighting everything the cinema offers from the big sound, comfort, and luxury to those recliner chairs.
National CineMedia today announced the successful completion of its financial restructuring process and emergence from Chapter 11 on August 7.
PVR Inox has launched a brand campaign called Fresh Dekho, Bada Dekho. The exhibitor sees it as a positive step towards reviving the magic of cinema-going in India. In an era where streaming platforms have gained popularity, this campaign is designed to remind people of the unparalleled experience offered by watching movies on the big screen.
National CineMedia has effectuated a 1-for-10 reverse stock split of its common stock. The company’s common stock began trading on a split-adjusted basis at the opening of the market on August 4 under the existing trading symbol NCMI.
Dessert brand Gü is expanding its cinema partnership with UK cinema advertising contractor Pearl & Dean, following the success of the first phase of its Indulgent Cinema with Gü campaign, where the brand promoted its sweet treats in 30 independent cinemas across the UK in February.
The UK cinema advertising company Digital Cinema Media has launched its first Cinema TVRs report on the Mediatel Connected AV app to align its measurement with other media channels.
Screenvision Media today announced for the second consecutive year that Indeed Rising Voices will take over the Screenvision Front + Center pre-show from now through August 31.
