Lobbies

Cinionic Showcases AR at CineEurope

Mon, 06/11/2018 - 12:37 -- Nick Dager

This week at CineEurope 2018, the Barco cinema joint venture Cinionic and chip designer AMD a are showcasing what the companies say are the world’s first multiplayer, augmented reality cinema lobby gaming applications aimed at creating a new social adventure in theatres and other location-based entertainment venues. The technology combines digital cinema lobby signage with multi-player augmented reality technology to create mini attractions that engage patrons in thrilling entertainment before and after the feature presentation.

Regal to Offer Moviebill in 2018

Mon, 10/23/2017 - 14:59 -- Nick Dager

As the digital cinema era enters a new phase, exhibitors are increasingly looking at better ways to directly engage with their customers. Regal Cinema, long an industry leader, seems to have found a particularly interesting one. Concourse Media principals James Andrew Felts and Matthew Shreder announced today a deal with Regal Entertainment Group to distribute Moviebill, an interactive new product that has been crafted to enhance and extend the 21st century movie going experience. The inaugural edition will be announced later this year for a 2018 launch.

Cinemark Transforms the Lobby

Mon, 10/16/2017 - 11:15 -- Nick Dager

The One Network Alliance – a strategic partnership between Barco and in-theatre marketing pioneer Vision Media – will commercially debut its turnkey digital Lobby Experience at Cinemark’s Plano, Texas and Playa Vista, Los Angeles theatres this month. This will enable Cinemark to transform its cinema lobbies into immersive storytelling environments using digital content viewed on billboard-size displays.

Metropolitan Signs with Vision Media

Mon, 06/26/2017 - 12:21 -- Nick Dager

Metropolitan Theatres has signed Vision Media to oversee installation and on-going management of circuit-wide digital signage and media systems. “Our partnership with Vision Media will further our efforts to enhance the movie-going experience. The investment in digital signage enables highly impactful communication that is flexible to best serve our customers,” said David Corwin, president of Metropolitan Theatres.

Novo Cinemas Lobbies Set the Tone

Thu, 04/20/2017 - 13:01 -- Nick Dager

Novo Cinemas, part of the Elan Group in Qatar, has launched a new flagship cinema at Mall of Qatar, in Al Rayyan, Doha. The new cinema features 19 screens, including an IMAX Laser theatre that features the largest IMAX screen in the MENA region and seats 530 people. It also includes an upgraded sound system featuring 12 channels plus sub bass that delivers lifelike sound from all directions, including overhead, to fill the cinema with astonishing clarity, richness, detail, and depth. I spoke recently with Novo Cinemas CEO Debbie Stanford-Kristiansen about the new theatre and, in particular, her belief in the importance of lobbies.

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