The One Network Alliance – a strategic partnership between Barco and in-theatre marketing pioneer Vision Media – will commercially debut its turnkey digital Lobby Experience at Cinemark’s Plano, Texas and Playa Vista, Los Angeles theatres this month. This will enable Cinemark to transform its cinema lobbies into immersive storytelling environments using digital content viewed on billboard-size displays.
One Network Alliance
Barco and Vision Media Management have formed a strategic alliance to offer studios and exhibitors a single-source system for in-theater media marketing. The companies will jointly offer innovative digital products for cinema lobbies designed to enhance the movie going experience while driving customer engagement and loyalty.