Screenvision Media today announced an agreement with Vision III Imaging to make v3 glasses-free, three-dimensional imaging technologies available for advertisers to engage moviegoers nationwide.
According to Vision III, its patented Real Shot technology creates a dramatic three-dimensional appearance with picture elements popping off the screen. Real Shot advertising and promos can be distributed, displayed and viewed as easily as any standard video imagery without the necessity of any additional software, special glasses/screens or other equipment.
Vision III has also developed patented v3 optical technologies for capturing and displaying three-dimensionally enhanced, live-action imagery. v3 creates a three-dimensional window appearance with enhanced shapes and textures. Similar to its companion Real Shot, v3 imagery can be distributed, displayed and viewed as easily as normal video.
"In the competitive landscape of differentiating your brand, we are enthusiastic about the prospects of providing a frictionless and glassless experience for consumers to engage with brands within 3D," said John McCauley, chief strategic development officer, Screenvision Media. "The v3 technologies are perfect for differentiating brand advertising from all the surrounding 2D content. We're excited to offer advertisers this opportunity starting within our exhibitor lobbies, and are interested in the potential future possibilities to utilize this technology on the big screen."
Screenvision Media plans to make the v3 technologies available in-lobby to advertisers across the company's 2,300-plus theater network starting in the second quarter this year.
v3 Intro (:45 sec) https://vimeo.com/260771289
Mobile video of Real Shot advertising display (1 min) https://vimeo.com/260919751
Real Shot Demo (2 min) https://vimeo.com/260835371
v3 Live-Action Demo (1:30 min) https://vimeo.com/260885599
Vision III Imaging http://www.inv3.com.
Screenvision Media http://screenvisionmedia.com/