Rebooting Cinemas When the Pandemic Ends
The COVID-19 crisis is hitting many markets and industries hard. The cinema market, and specifically theatre exhibition is experiencing a big impact. Being the home of large crowds, flocking together to enjoy a fun social experience, going to the movies was put in lockdown across the world. The impact of this is not to be underestimated, because typically cinema exhibition is close to a 24/7 activity. In this article, we’ll take a forward-looking stance and focus on things to consider when starting up projection booths and re-opening cinemas again.