KBH, through its partnership with Digital Cinema Media, has announced the addition of Picturehouse to its growing cinema digital six-sheet portfolio, installing media screens in Picturehouse cinema lobbies across the United Kingdom.
Weischer Cinema Switzerland and the One Tech Group are opening up new opportunities for advertisers by connecting to the SSP1 platform. In future, more than 700 digital out-of-home cinema screens in cinema foyers in Switzerland can be flexibly booked programmatically to reach moviegoers at one of the most prominent touchpoints in the leisure sector.
Technology impacts almost every aspect of business at the 22 venues that Showcase Cinemas operates in Massachusetts, New York, Ohio, and Rhode Island. This includes optimized ticket sales via the company’s free smartphone app, e-ticketing, contactless payments, the online pre-ordering of food and drinks via its Xpress Pickup service, as well as a wide range of perks and services via its choice of membership and loyalty reward programs.
Showcase Cinemas has upgraded its outdated signage system through a collaboration with Deal Media and Phillips.
When a growing movie theatre company was selected as the anchor tenant for a new high-end entertainment destination in San Ramon, California, the digital display, and cinema projection technology the company planned to incorporate would not only need to be reliable and robust; it also had to complement the stylish and elegant feel of the rest of the space.
ARHT Media has signed an agreement to install ten Capsule holographic displays in PVR Cinema theatres in India. The agreement is expected to result in four locations being installed in late 2022 and six additional locations in early 2023.
Showcase Cinemas today announced the official opening of its newest theatre, the Showcase Cinema de Lux Hanover Crossing, in Hanover, Massachusetts. Serving the entire South Shore community, the new theatre will open with films including the much-anticipated Black Panther: Wakanda Forever, Lyle, Lyle Crocodile, Black Adam, and She Said.
Thailand’s largest exhibition chain, Major Cineplex, has purchased ARHT Media’s Capsule 3D display technology. The deal marks the technology’s first sale in the Asia Pacific region, having rolled out across North America and Europe earlier this year.
Today’s movie theatre operators are facing a dilemma: While they’ve made investments and improvements that were supposed to keep their theatres full, too many seats remain empty, and they don’t have endless resources to keep throwing at improving their experience. What’s the solution? In my opinion, operators don’t need to do things better. They need to do things differently. I firmly believe the movie theatre of the future will offer hyper-focused content and be experiential.
Velocity has expanded its exhibitor network as part of its agreement with Screenvision Media to install as many as 1,000 individual theatres with up to 4,000 digital displays. The displays will promote exhibitor offerings and upcoming movies, national, local, and regional advertising, and be connected to the leading programmatic advertising exchanges.
