At CineEurope 2017 Coca-Cola has joined forces with Barco to set up a Barco Lobby Experience to demonstrate how exhibitors can turn their cinema lobbies into enjoyable destinations to make the movie-going experience memorable.
“From our Young Audiences research project, we learned that it is key to create social experiences and driving emotional engagement from the moment teens enter the cinema lobby,” said Corinne Thibaut, Coca-Cola’s international director of cinema and leisure. “Barco’s offering truly stands out, as its approach transcends the normal perception of digital signage. By combining video, audio and lighting effects, Barco sparks the imagination and stimulates multiple senses when delivering content to an audience.”
“We are thrilled to hear that Coca-Cola perceives our solution as market-leading. It’s a real pleasure to join forces with them at CineEurope to show cinema exhibitors how an engaging lobby experience can add value for moviegoers, exhibitors, studios and brands alike,” said Bas van Heek, business development manager at Barco Cinema, lobby. “While moviegoers love the experience and interaction that Barco lobby solutions bring, exhibitors are happy to see their revenues grow and strengthen customer loyalty. Studios and Brands, for their part, benefit from higher recall rates of and more interaction with their messaging, while the intelligence that’s added to the platform allows for more targeted – and, as a result, more effective – communications.”