On July 27 Tom Cruise returns for the sixth time as agent Ethan Hunt when Mission Impossible: Fallout opens in theatres around the country. And on that same opening weekend, patrons of Regal Cinemas will receive their free copies of the third installment of Moviebill, the marketing brainchild of Concourse Media principals Andrew Felts and Matthew Shreder.
This weekend Regal moviegoers will be able to experience another Moviebill, this time tailor-made for Universal Pictures and Amblin Entertainment’s Jurassic World: Fallen Kingdom. This new edition is exclusive to Regal moviegoers who attend the opening weekend of Jurassic World: Fallen Kingdom, in theaters on June 22.
Opening weekend audiences for Ready Player One at Regal Cinemas nationwide will be the first to preview a trailer for Moviebill, the augmented reality platform. Concourse Media's principals and Moviebill cofounders Matthew Shreder and James Andrew Felts made the announcement.
As the digital cinema era enters a new phase, exhibitors are increasingly looking at better ways to directly engage with their customers. Regal Cinema, long an industry leader, seems to have found a particularly interesting one. Concourse Media principals James Andrew Felts and Matthew Shreder announced today a deal with Regal Entertainment Group to distribute Moviebill, an interactive new product that has been crafted to enhance and extend the 21st century movie going experience. The inaugural edition will be announced later this year for a 2018 launch.
