Velocity has purchased the digital media and signage assets of Cinema Scene from Vision Media. The purchase includes a digital signage ad network within the lobbies of 227 theaters with 376 screens, digital menu boards in 142 theaters, and 10 story walls in 10 theaters.
Supercines, Ecuador’s largest cinema chain, has opened a 16-screen multiplex in the city of Guayaquil. Located in the Riocentro Ceibos shopping mall, the new Supercines Ceibos, can seat 3,034 spectators, making it the biggest in the country.
Venice Cinemas has deployed a suite of innovative projection and content management solutions to deliver awe-inspiring visuals in its upgraded multiplex in Taoyuan City, Taiwan. Located in the bustling business district of Zhongli, Venice Cinemas is spread across two buildings connected by an iconic, red-colored pedestrian bridge reminiscent of those found in Venice, Italy. It recently underwent a major facelift by adding five new halls at the basement level, boosting the total number of cinema auditoriums from 10 to 15. These five new halls are equipped with 8.5-meter (27.8 foot) screens, adorned in special color schemes, and connected to a spacious lobby featuring highly immersive waterfall projections that accentuates the multiplex’s distinctive aquatic theme.
At the Consumer Electronics Show currently underway in Las Vegas CJ 4DPlex today unveiled an indoor augmented reality platform that the company says will open new business opportunities for the gaming and entertainment industry.
The competition for entertainment dollars is a constant challenge, especially for emerging theatre chains. Finding locations with a high discretionary income and offering a unique experience enables them to compete against larger, more established chains. Flix Brewhouse, for one, is not shy about letting customers boast about the good times they have at their theatres. To achieve its social media goals and grow its customer rewards program, The Circle, the exhibitor turned to Social Flash Media.
CJ 4DPlex will highlight four new concepts at CinemaCon next week: 4DX with ScreenX, 4DX Recliner, 4DX VR Disk & Racing and 4DX Flying Cinema.
Cines Unidos, Venezuela, is installing 230 Toshiba T10 point-of-sales systems within 188 locations before summer.
Self-service ticket kiosks have wide acceptance in movie theatres, but Brisbane-based TouchMate saw the potential in combining the widespread use of video walls in cinema foyers with kiosk-style features. To bring the concept to market, the company joined forces with touch sensor supplier Zytronic. TouchMate director David Ellsworth said, “Our system is an evolution of the current technology. Traditionally, the cinema might spend more than $50,000 on a video wall then install eight self-service kiosks that might cost an extra $50,000-plus. If you merge the two technologies you halve the capital costs and costs of maintenance. You save space and money.”
The first Digital Cinema Summit, presented by Digital Cinema Report in conjunction with Integrated Systems Europe, will be held February 6, 2019 at the Okura Hotel in Amsterdam the Netherlands. The half-day event will highlight how advances in digital cinema technology are transforming the entire moviegoing experience. It will feature top digital cinema technology authorities from around the world addressing a range of issues facing professionals in all phases of the motion picture industry. The purpose of the event is to give digital cinema technology center stage.
This week at CineEurope 2018, the Barco cinema joint venture Cinionic and chip designer AMD a are showcasing what the companies say are the world’s first multiplayer, augmented reality cinema lobby gaming applications aimed at creating a new social adventure in theatres and other location-based entertainment venues. The technology combines digital cinema lobby signage with multi-player augmented reality technology to create mini attractions that engage patrons in thrilling entertainment before and after the feature presentation.