Today’s movie theatre operators are facing a dilemma: While they’ve made investments and improvements that were supposed to keep their theatres full, too many seats remain empty, and they don’t have endless resources to keep throwing at improving their experience. What’s the solution? In my opinion, operators don’t need to do things better. They need to do things differently. I firmly believe the movie theatre of the future will offer hyper-focused content and be experiential.
Velocity has expanded its exhibitor network as part of its agreement with Screenvision Media to install as many as 1,000 individual theatres with up to 4,000 digital displays. The displays will promote exhibitor offerings and upcoming movies, national, local, and regional advertising, and be connected to the leading programmatic advertising exchanges.
Studio Movie Grill has installed Ultraleap touchless interactive advertising kiosks. The company sees them as a way to ensure patrons a safe and clean environment but also as a way to extend big screen content into its lobbies.
Velocity has purchased the digital media and signage assets of Cinema Scene from Vision Media. The purchase includes a digital signage ad network within the lobbies of 227 theaters with 376 screens, digital menu boards in 142 theaters, and 10 story walls in 10 theaters.
Supercines, Ecuador’s largest cinema chain, has opened a 16-screen multiplex in the city of Guayaquil. Located in the Riocentro Ceibos shopping mall, the new Supercines Ceibos, can seat 3,034 spectators, making it the biggest in the country.
Venice Cinemas has deployed a suite of innovative projection and content management solutions to deliver awe-inspiring visuals in its upgraded multiplex in Taoyuan City, Taiwan. Located in the bustling business district of Zhongli, Venice Cinemas is spread across two buildings connected by an iconic, red-colored pedestrian bridge reminiscent of those found in Venice, Italy. It recently underwent a major facelift by adding five new halls at the basement level, boosting the total number of cinema auditoriums from 10 to 15. These five new halls are equipped with 8.5-meter (27.8 foot) screens, adorned in special color schemes, and connected to a spacious lobby featuring highly immersive waterfall projections that accentuates the multiplex’s distinctive aquatic theme.
At the Consumer Electronics Show currently underway in Las Vegas CJ 4DPlex today unveiled an indoor augmented reality platform that the company says will open new business opportunities for the gaming and entertainment industry.
The competition for entertainment dollars is a constant challenge, especially for emerging theatre chains. Finding locations with a high discretionary income and offering a unique experience enables them to compete against larger, more established chains. Flix Brewhouse, for one, is not shy about letting customers boast about the good times they have at their theatres. To achieve its social media goals and grow its customer rewards program, The Circle, the exhibitor turned to Social Flash Media.
CJ 4DPlex will highlight four new concepts at CinemaCon next week: 4DX with ScreenX, 4DX Recliner, 4DX VR Disk & Racing and 4DX Flying Cinema.
Cines Unidos, Venezuela, is installing 230 Toshiba T10 point-of-sales systems within 188 locations before summer.