Regal L.A. Live and 4DX re-opened all the chain’s flagship theatre’s 14 screens last week with the much-anticipated release of Legendary Entertainment’s Godzilla vs. Kong from Warner Bros.
On July 27 Tom Cruise returns for the sixth time as agent Ethan Hunt when Mission Impossible: Fallout opens in theatres around the country. And on that same opening weekend, patrons of Regal Cinemas will receive their free copies of the third installment of Moviebill, the marketing brainchild of Concourse Media principals Andrew Felts and Matthew Shreder.
Opening weekend audiences for Ready Player One at Regal Cinemas nationwide will be the first to preview a trailer for Moviebill, the augmented reality platform. Concourse Media's principals and Moviebill cofounders Matthew Shreder and James Andrew Felts made the announcement.
As the digital cinema era enters a new phase, exhibitors are increasingly looking at better ways to directly engage with their customers. Regal Cinema, long an industry leader, seems to have found a particularly interesting one. Concourse Media principals James Andrew Felts and Matthew Shreder announced today a deal with Regal Entertainment Group to distribute Moviebill, an interactive new product that has been crafted to enhance and extend the 21st century movie going experience. The inaugural edition will be announced later this year for a 2018 launch.
AEG-owned Regal Cinemas L.A. Live Stadium 14, home to the first and only 4DX-equipped theatre in the United States, says it has tripled its revenue in the first year using CJ 4DPlex technology. The 104-seat 4DX auditorium at Regal Cinemas L.A. Live has achieved $1.52 million in revenue attracting 70,000 attendees since opening last year, representing an increase of 88 percent in attendance versus the previous 12 months in the same auditorium prior to the conversion. Jurassic World is now playing in the theatre as it celebrates its first anniversary as a 4DX venue.
When the city of Sevierville, Tennessee decided to place a 30-second promotional spot in Regal Theaters throughout the US, they went to Cinemarr Studios.