Immersive Entertainment

Australia’s Village Cinemas has opened that country’s first theatre with immersive seating from CJ 4DPlex. With this opening, 4DX seating is now available in theatres in 50 countries spread over six continents.

As the digital cinema era enters a new phase, exhibitors are increasingly looking at better ways to directly engage with their customers. Regal Cinema, long an industry leader, seems to have found a particularly interesting one. Concourse Media principals James Andrew Felts and Matthew Shreder announced today a deal with Regal Entertainment Group to distribute Moviebill, an interactive new product that has been crafted to enhance and extend the 21st century movie going experience. The inaugural edition will be announced later this year for a 2018 launch.

El Rey Network’s lucha libre wrestling series Lucha Underground will be the first U.S. television series to screen in the immersive CJ 4DPlex 4DX seating format. Ultima Lucha Tres – Part IV, the season three finale, will screen at a private event for media and fans in the 4DX auditorium at the Regal L.A. Live Stadium 14 October 17.