Ster-Kinekor Installing D-Box Motion Cinema Seating

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Wed, 10/11/2017 - 11:22 -- Nick Dager

Ster-Kinekor, the largest cinema exhibitor on the African continent, is installing D-Box motion seats in four auditoriums in Johannesburg (Rosebank Mall and Mall of Africa), Cape Town (Cavendish Square), and Durban (Gateway Shopping Mall). 

"This is our first venture in South Africa, so it's a great honor to collaborate with a prestigious and innovative exhibitor like Ster-Kinekor," said Claude Mc Master, president and CEO of D-Box. "As we see it, these new auditoriums are more proof that movie-goers all over the world are looking for unique entertainment experiences."

"One of the reasons Ster-Kinekor is at the top of their game is because they understand that the best way to compete in today's marketplace is to offer an exceptional in-theatre experience," said Bob Raposo, vice president sales, EMEA at D-Box. "The D-Box-equipped auditoriums are slated to open in December just in time for the release of the next Star Wars movie, The Last Jedi, the perfect vehicle for movie-goers to experience the kind of hyper-realistic thrills that only D-Box can deliver."

"We make every effort to offer our customers new and innovative ways to watch movies and we've had great success in the past with IMAX and Cine Prestige," said Wanda Matandela, CEO of Ster-Kinekor Theatres. "D-Box is the next logical step in our evolution because their technology and expertise fit perfectly into our overall vision of pushing boundaries to give our customers new and unparalleled premium experiences."

D-Box Technologies

Ster-Kinekor Theatres