Immersive Entertainment

4DX Format Broke Box Office Records in 2019

Wed, 01/15/2020 - 10:44 -- Nick Dager

CJ 4DPlex ended a successful 2019 with a record-breaking global box office for theatres with 4DX immersive seats, grossing more than $320 million, according to the company. With its best year yet at the global box office in 2019, ticket sales for movies shown in 4DX theatres increased 12 percent over 2018's record of $286 million. The seven highest grossing 4DX films of 2019 were:

CJ4DPlex Unveils World's First Four-Sided 4DX Screen

Tue, 01/07/2020 - 11:07 -- Nick Dager

CJ 4DPlex unveiled what it called the world’s first four-sided 4DX Screen movie theatre at this year’s Consumer Electronics Show currently underway in Las Vegas. The company also introduced an indoor AR platform that seamlessly combines reality with virtual objects and announced an ultra-wide zoom lens in development, which can reduce projection distance by 70 percent compared to standard projection lens.

Aquarium of the Future Opens in California

Mon, 01/06/2020 - 13:45 -- Nick Dager

The Aquarium of the Pacific, located near the waterfront in Long Beach, California, recently opened its “aquarium of the future,” called Pacific Visions, which features an immersive theatre, multiple interactive art installations, and hands-on multimedia displays. Brian Edwards, owner of Edwards Technologies, the integration firm that designed and installed the theatre AV and FX system at aquarium, says the project is an example of the future of both the AV industry and of storytelling as a whole.

Cineplex Adds New 4DX, ScreenX Installations

Thu, 12/12/2019 - 09:54 -- Nick Dager

Cineplex today announced that it had added new immersive theatre formats 4DX and ScreenX in locations across Canada. The multi-sensory 4DX experience is now open at three new locations: Cineplex Cinemas Winston Churchill in Oakville, Ontario; Cineplex Cinemas Hamilton Mountain in Stoney Creek, Ontario; and Scotiabank Theatre Edmonton in Edmonton, Alberta.

CJ 4DPlex Unveils New Logos for 4DX and ScreenX in Rebranding Effort

Wed, 12/04/2019 - 11:41 -- Nick Dager

CJ 4DPlex has unveiled new logos for its immersive seating technology 4DX and its sister brand, the multi-screen technology ScreenX. As 4DX and ScreenX have been rapidly expanding worldwide, the company implemented the new branding to increase brand consistency for 4DX and ScreenX. The goal is to position the 4DX brand as an exciting cinematic experience for customers for the next 10 years. 4DX has seen unprecedented growth and has gathered explosive popularity recently. CJ 4DPlex hopes the new branding will entrench 4DX and ScreenX as a must for global movie fans.

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