Samuel Real has joined CJ 4DPlex America as the new senior vice president sales and operations, Latin America. Real, an international entertainment veteran, will head the strategic development plans in the region.
Today’s movie theatre operators are facing a dilemma: While they’ve made investments and improvements that were supposed to keep their theatres full, too many seats remain empty, and they don’t have endless resources to keep throwing at improving their experience. What’s the solution? In my opinion, operators don’t need to do things better. They need to do things differently. I firmly believe the movie theatre of the future will offer hyper-focused content and be experiential.
CJ 4DPlex announced today that Paramount Pictures' Top Gun: Maverick will debut in immersive 270-degree panoramic ScreenX theaters worldwide starting May 27. In the U.S., fans will have a chance to see Top Gun: Maverick at select ScreenX locations early on Tuesday, May 24.
PVR Cinemas, India’s largest film exhibitor, has introduced experiential in-cinema advertising for what it says is the first time in the cinema advertising domain. The innovation in collaboration with Xperia Group, an out-of-home media company hopes to create immersive experiences for the consumer for advertising content across different touch points in the cinema.
B&B Theatres and CJ 4DPlex have announced the development of several new ScreenX theaters located in B&B multiplexes across the U.S. The new openings will result in a total of eight ScreenX auditoriums across B&B multiplexes by 2023.
CJ 4DPlex and Major Cineplex, the largest cinema chain in Thailand, have signed an agreement to open the first ScreenX PLF auditorium at Major's multiplex at Siam Paragon in Bangkok, Thailand. The new ScreenX PLF auditorium will have 336 seats and a 20-meter-wide screen, the largest ScreenX in the country.
The Immersive World of MSG Sphere will be the topic this coming Saturday, April 23, during SMPTE’s day-long sessions about the future of cinema during the National Association of Broadcasters convention in Las Vegas.
CJ 4DPlex and Warner Bros. Pictures, have announced that The Batman is now playing in the immersive 270-degree panoramic ScreenX for the first time in cinemas worldwide. The iconic DC Superhero has never been seen like this in the cinema before. ScreenX will expand specially selected sequences of the film onto the left and right-side walls of the auditorium, surrounding audiences with extended imagery which naturally fills their peripheral vision.
Timeswaying Technology's LA2K-10 LED Cinema System HeyLED has been installed at the Beijing UME International Cineplex. Development started in 2018 with the support of the China Research Institute of Film Science & Technology; the LA2K-10 screen is their first LED product.
Mediamation has promoted Vaughn Howes to director of sales. Howes has a wealth of knowledge and experience from his more than 30 years in the attractions and themed entertainment industries.