Launched in 2014 by the Korean producer of premium film formats and cinema technologies, CJ4DPlex, ScreenX is the world's first digital multi-projection theatre technology to enable a 270-degree panoramic movie watching experience. ScreenX uses a proprietary system to expand specially selected sequences of a film onto the left and right-side walls of an auditorium, surrounding the audience with exclusive imagery that makes them feel as if they’re inside the movie, creating a truly immersive experience. In the beginning, exhibitors, especially in the United States, were slow to embrace the new technology. In part, that was because so many were pre-occupied with the challenge of simply converting from film to digital projection and, in part, because CJ4DPlex was a new brand to them. But growing success in Korea and hard work by a lot of people paid off. In 2018, the ScreenX technology proved its worth at the worldwide box-office, with the successful panoramic release of Marvel Studios' Black Panther.