Village Cinemas First 4DX Theatre in Australia

Bookmark and Share

Fri, 10/27/2017 - 12:22 -- Nick Dager

Kirk Edwards CEO VIllage Cinemas, left, and Byung-Hwan Choi CEO CJ  4DPlex.Australia’s Village Cinemas has opened that country’s first theatre with immersive seating from CJ 4DPlex. With this opening, 4DX seating is now available in theatres in 50 countries spread over six continents.

Village Cinemas is one of the country's largest cinema operators, with an interest in screens across all Australian states. Since beginning operations in 1954, Village Cinemas has both expanded the number of cinemas it operates and enriched the cinema-going experience. In particular, Village Roadshow was one of the first companies to develop the multiplex concept and to make stadium seating a standard fixture in all its cinemas. It was also Australia's first major cinema exhibitor to convert 100 percent of its screens to the digital format.

"Our footprint continues to grow as we find new partners excited to bring 4DX to their countries," said Byung-Hwan Choi, CEO of CJ 4DPlex. "There is a reason we are the first 4D cinema company to reach 50 countries and to have a presence on six continents, and we are glad that our partners see that."

General manager of sales and marketing, Mohit Bhargava said, "We are continuously looking for ways to innovate, and build on our commitment to delivering a world of movie experiences to our guests that make the movies more meaningful at the cinemas. 4DX will transform the way our guests will enjoy films and we're so pleased to bring this opportunity to our customers, first. We have no doubt it'll be an exciting experience for cinema buffs and families."

Adrian Witcombe, head of innovation and strategy said, ''Our goal is to create memorable movie experiences, and 4DX harnesses the very latest in film exhibition technology to do just that. 4DX allows the audience to feel the film as it is happening, and provides a sensory cinematic experience unlike anything that can be had at home."

CJ 4DPlex

Village Entertainment