Working with Hoyts Cinemas, Mable became Australia’s first-ever sensory screening partner in July last year, which saw the brand sponsor all screenings across the country. Mable is an Australian platform where people who require in-home or community care and support can search for and connect directly with independent support workers in their area.
Mastercard and CinemaPlus in Azerbaijan have announced a strategic partnership as CinemaPlus will be rebranded as CineMastercard, symbolizing a new era of cinematic experiences and payment innovations.
The Cinergy Entertainment Group today launched Cinergy Elite Plus, which the company says is a first-of-its-kind monthly membership program. Officially kicking off on January 1, the company says Cinergy Elite Plus will become the only subscription-based program to offer free monthly movies with rollovers, along with free weekly games and attractions, discounts on concessions, and many more exclusive benefits.
PVR Inox has launched a brand campaign called Fresh Dekho, Bada Dekho. The exhibitor sees it as a positive step towards reviving the magic of cinema-going in India. In an era where streaming platforms have gained popularity, this campaign is designed to remind people of the unparalleled experience offered by watching movies on the big screen.
Curzon Cinemas in the United Kingdom is now using Unique X’s Book the Cinema, an online service that gives customers the freedom to book private screenings at their local cinema with a movie of their choice and the ability to pre-order concessions for their private event.
Picturedrome Cinemas has signed an agreement with ShowTime Analytics to provide it with real-time operational insights and a digital marketing system.
Golden Ticket Cinemas has signed with Showtime Analytics to provide real-time operational, marketing and market comparisons. The cinema chain was founded in 2017 with the opening of the company’s first location in Washington, North Carolina and since then has become one of the fastest growing movie exhibitors in the country.
Vista Cinema has promoted London-based Mischa Kay to the new role of chief revenue officer. Kay’s promotion comes as the Vista Group accelerates its platform-based strategy.
Movio today announced the launch of its latest software-as-a-service product, Movio Cinema EQ, providing more opportunities for cinemas to improve the way they market movies to moviegoers. With smarter insights, greater automation, and more sophisticated campaigns, the company says EQ takes the guesswork out of targeted marketing, empowering cinemas to enhance their connection with moviegoers, drive guest engagement and increase attendance and spend.
Marcus Theatres' Magical Movie Rewards loyalty program has signed its five millionth member. The company says the milestone is a celebration of human reconnection as moviegoers continue to head back into theatres to experience the excitement of seeing movies on the big screen.
