Curzon Cinemas in the United Kingdom is now using Unique X’s Book the Cinema, an online service that gives customers the freedom to book private screenings at their local cinema with a movie of their choice and the ability to pre-order concessions for their private event.
Book the Cinema launched across all Curzon Cinemas on March 31.
Book the Cinema is ideal for many occasions and allows consumers to create a personalized message that can be shown on the big screen before their chosen movie starts. This message can include a range of images and videos as well as a written message created by the consumer.
Book the Cinema utilizes Unique X’s suite of cinema automation and content delivery solutions. Book the Cinema is a fully managed service and gives cinemas the opportunity to attract a range of audiences, leading to an increase in revenues for exhibitors. Book the Cinema is now available for all exhibitors in Ireland and the UK to sign up to.
Unique X’s CCO Phil Morris said, “We are incredibly proud to have Curzon Cinemas join Book the Cinema. The Curzon brand is incredibly strong and offers a fantastic, personalized cinema experience which resonates with our huge library of the greatest ever movies. Our mutual customers will be able to enjoy a brilliant private cinema experience with Book the Cinema. We can’t wait to get started working with the Curzon.”
Katy Black, head of private hires at Curzon said, “Book the Cinema is an exciting addition to Curzon’s private hire offer, and we love how straightforward they have made it for our customers to book private screenings of the films they want to see. Their system allows us to easily manage our bookings, and we are excited to see which films people choose for their events and parties.”