Golden Ticket Cinemas has signed with Showtime Analytics to provide real-time operational, marketing and market comparisons. The cinema chain was founded in 2017 with the opening of the company’s first location in Washington, North Carolina and since then has become one of the fastest growing movie exhibitors in the country.
In the last two years Golden Ticket has increased its location count by more than 150 percent and its screen count by more than 215 percent. It is now one of the top 50 theatre chains in the US. Operating 18 locations and 110 screens across 11 states, Golden Ticket Cinemas is focused on bringing a modern theatre experience to small and mid-sized markets across the country including North Carolina, Minnesota, Nebraska, Pennsylvania, South Dakota, Montana, Mississippi, Arkansas, Kentucky, Georgia, and Oklahoma.
With a commitment to evolution through innovation and delivering a modern theatre experience to their customer base, Golden Ticket Cinemas wanted to use data to understand how the business was performing across the metrics that mattered
Golden Ticket Cinemas president John Bloemeke said, “As Golden Ticket Cinemas continues to grow, the need to acquire, analyze and interpret data is crucial. We are beyond happy to partner with Showtime Analytics to be able to utilize this data to maximize our success. Showtime Analytics gives us an important tool to not only make important data-driven decisions, but they are also a critical marketing device which assists our goal to extend our reach to countless current and future customers. Golden Ticket Cinemas is proud to be partners with Showtime Analytics for years to come.”
Larry McCourt, senior vice president development and partnerships in the domestic market for Showtime Analytics added, “I am thrilled to welcome Golden Ticket Cinemas to the Showtime platform and be able to support them on delivering their key initiatives. Seeing Golden Ticket go from strength to strength at a time when our industry is facing its toughest challenges is testament to their commitment to innovate and evolve. They have a true understanding of how important it is for exhibitors to harness the power of their first party data, and I am looking forward to seeing the results that Golden Ticket’s focus on this will deliver to their growing business.”