PVR Inox has launched a brand campaign called Fresh Dekho, Bada Dekho. The exhibitor sees it as a positive step towards reviving the magic of cinema-going in India. In an era where streaming platforms have gained popularity, this campaign is designed to remind people of the unparalleled experience offered by watching movies on the big screen.
Curzon Cinemas in the United Kingdom is now using Unique X’s Book the Cinema, an online service that gives customers the freedom to book private screenings at their local cinema with a movie of their choice and the ability to pre-order concessions for their private event.
Picturedrome Cinemas has signed an agreement with ShowTime Analytics to provide it with real-time operational insights and a digital marketing system.
Golden Ticket Cinemas has signed with Showtime Analytics to provide real-time operational, marketing and market comparisons. The cinema chain was founded in 2017 with the opening of the company’s first location in Washington, North Carolina and since then has become one of the fastest growing movie exhibitors in the country.
Vista Cinema has promoted London-based Mischa Kay to the new role of chief revenue officer. Kay’s promotion comes as the Vista Group accelerates its platform-based strategy.
Movio today announced the launch of its latest software-as-a-service product, Movio Cinema EQ, providing more opportunities for cinemas to improve the way they market movies to moviegoers. With smarter insights, greater automation, and more sophisticated campaigns, the company says EQ takes the guesswork out of targeted marketing, empowering cinemas to enhance their connection with moviegoers, drive guest engagement and increase attendance and spend.
Marcus Theatres' Magical Movie Rewards loyalty program has signed its five millionth member. The company says the milestone is a celebration of human reconnection as moviegoers continue to head back into theatres to experience the excitement of seeing movies on the big screen.
Motivate Val Morgan, which says it is the Middle East’s leading cinema advertising company, has launched a dedicated platform – featuring CinePlan and CineMeasure – through which advertisers can plan and measure their cinema campaigns with ease. CinePlan is a tool that can be utilized to build a cinema media plan based on advertiser requirements.
Cinema advertising company Spotlight Cinema Network has formed a partnership with Epicenter Experience to bolster consumer understanding of the desirable, educated, professional adult demographic with disposable income.
The German exhibitor Cineplex, a co-op encompassing 26 family businesses with more than 90 cinemas and a market share of 15 percent, has signed a new deal with Showtime Analytics for their email marketing and customer analytics capabilities.