Mastercard and CinemaPlus in Azerbaijan have announced a strategic partnership as CinemaPlus will be rebranded as CineMastercard, symbolizing a new era of cinematic experiences and payment innovations.
"The rebranding to CineMastercard and our partnership with CinemaPlus are pivotal moments for Mastercard,” said Emil Zeynalov country manager of Mastercard Azerbaijan. “We are enhancing the movie-going experience, making it more rewarding and accessible. Cinema is an important passion point for Mastercard and we aim to bring priceless experiences to consumers within the cinema ecosystem."
The rebranding to CineMastercard is more than a name change; it represents the fusion of two industries—entertainment and financial technology—aiming to enhance the consumer experience in unprecedented ways.
The companies say this partnership will unveil a host of innovative features. Expect seamless transactions, enabling faster and safer purchases of tickets and concessions, thanks to the sophisticated payment technology of Mastercard. Additionally, exclusive benefits await Mastercard cardholders, offering them access to Mastercard will maintain its offering of exclusive consumer promotions to its cardholders via
CineMastercard users will get exclusive benefits including special deals, priority screenings, and unique experiences at all ten CinemaPlus locations. CineMastercard venues. Cardholders can look forward to a 10 percent discount on all ticket, food, and beverage purchases throughout the year.
Furthermore, cardholders will benefit from unique campaigns tailored to cinema events like the Cannes, Berlinale, and Venice Film Festivals, sponsored by Mastercard on a global scale. These campaigns are designed to connect cardholders with exclusive offers all year round. Kicking off the first campaign of 2024 next month, a fortunate couple will win an opportunity to experience the Cannes Film Festival firsthand.