Marcus Theatres' Magical Movie Rewards loyalty program has signed its five millionth member. The company says the milestone is a celebration of human reconnection as moviegoers continue to head back into theatres to experience the excitement of seeing movies on the big screen.
Since its inception in 2014, the Magical Movie Rewards program has been a key to increasing customer loyalty and growing sales. Loyalty members receive one point for every dollar spent and earn a $5 reward for every 100 points accumulated. Members also benefit by having online ticketing fees waived and receiving exclusive offers and personalized weekly emails. These perks, along with the overall moviegoing experience, drive attendance and repeat business. In fact, loyalty members make up nearly half (46 percent) of the overall attendance and on average visit the theatre four times per year.
“The Magical Movie Rewards program is one of our strongest channels to learn about our moviegoers’ expectations and preferences,” said Mark Gramz, president of Marcus Theatres.We provide what we believe will be of interest and value to our members, which creates a relationship and can lead to increased business. Welcoming our five millionth member confirms the continued interest in the program.”
In addition to the regular program benefits, the loyalty program provides a vehicle that allows communication with engaged guests. Notifications of upcoming movies, special showings, offers, deals and sweepstakes can help drive excitement and encourage members to take action. The communication also can be customized based on moviegoing preferences of members.
During the temporary closure of theatres during the COVID-19 pandemic, Marcus Theatres was able to remain connected with members and continue to provide updates and options. Magical Movie Rewards members sought comfort in picking up their favorite movie treats, gave insight into their safety concerns to help inform re-opening policies, and shared what they missed most about the pre-pandemic movie experience. This relationship also has helped to support membership growth and engagement.
The Magical Movie Rewards program is free to all customers and easy to sign-up for online, using the app, or in the theatre.
Marcus Theatres www.marcustheatres.com