Vista Cinema has promoted London-based Mischa Kay to the new role of chief revenue officer. Kay’s promotion comes as the Vista Group accelerates its platform-based strategy.
Kay previously held the positions of managing director for EMEA, where he led Vista Cinema’s growth in new markets across the region, and more recently as acting global head of commercial, where he led the commercial strategy for the software-as-a-service platform Vista Cloud, which launched in 2021.
The move follows the shift to more than 70 percent of movie ticket purchases happening online.
“Vista has been building on its cloud strategy for more than five years and this is the future of cinema,” said Kay. “I’m looking forward to bringing exceptional digital and cloud SaaS solutions to the global cinema market, over 50 percent of which are existing clients. In my role, that means aligning teams across the business to empower better moviegoing experiences through technology and constantly delivering innovation to our cloud clients.”
“As a hugely valued member of the Vista Cinema team for 16 years, Mischa brings a great deal of expertise and invaluable knowledge to his new role,” said Vista Cinema CEO Leon Newnham. “We’re excited to see him drive the transformation of our client engagement model that, through Vista Cloud, delivers client success experiences that allow cinemas to focus on what’s important to them: the moviegoer experience.”
“We believe in the transformation our cloud strategy will bring to cinema teams, from film bookers through to IT departments and everyone in between, and I am really looking forward to proving that with our early-adopter clients in the coming years,” said Kay.