Cinema Advertising

NCM, Unique X Partner on Upgraded Advertising Accord

Wed, 02/17/2021 - 09:46 -- Nick Dager

National CineMedia and Unique X are launching Advertising Accord, an upgraded version of the cinema advertising management software system. The companies have worked together over the past two years to jointly develop and tailor Advertising Accord for the specific needs of the U.S. market. The new version will now manage all inventory for NCM’s Noovie pre-show and movie theatre lobby products across NCM’s network of 57 leading national and regional theater circuits including AMC, Cinemark, and Regal Entertainment Group.

Movie Trivia Coming to a Table Near You

Tue, 02/09/2021 - 12:16 -- Nick Dager

Cinema advertising network National CineMedia and Ziosk, a leading restaurant technology platform for guest engagement, are reimagining entertainment at the table with a new digital out-of-home relationship. The new NCM/DOOH group, which was created to further unite brands with audiences beyond theatres in a variety of complementary venues, will sell Ziosk media inventory alongside NCM’s Noovie entertainment content and trivia programming on Ziosk’s national restaurant entertainment and media network

NCM, Harkins Sign Long-Term Cinema Advertising Agreement

Tue, 02/02/2021 - 09:34 -- Nick Dager

National CineMedia and Harkins Theatres, the fifth-largest exhibitor in America, have signed a long-term cinema advertising affiliate agreement to bring NCM’s Noovie pre-show entertainment program to millions of Harkins movie fans across the Southwest. With the addition of Harkins Theatres, NCM’s national theatre network now includes all of the top five exhibitors in the country.

Screenvision Partnering with Redbox

Wed, 01/20/2021 - 13:29 -- Nick Dager

Redbox is partnering with Screenvision Media to expand its opportunities for advertising to its millions of customers across the United States. With Screenvision Media, Redbox bolsters its ability to provide national, regional, and local advertising to its 40+ million customers across its entire entertainment and marketing ecosystem delivering hundreds of millions of video and display impressions through digital out of home, web, app and connected TVs. Redbox and Screenvision Media will combine efforts under Redbox's Redbox Connect advertising sales arm.

Tags: 
Redbox
Screenvision Media

NCM, Screenvision Work with Epicenter Experience to Measure Audiences

Mon, 01/18/2021 - 09:27 -- Nick Dager

National CineMedia and Screenvision Media have selected Epicenter Experience’s the People Platform to measure cinema advertising audience traffic. Through its cloud-based mobile technology, the People Platform enables authentic conversations between individual consumers and companies in near real-time to unlock a comprehensive understanding of customer experience and behavior.

Screenvision's Pandemic Response? Diversify

Thu, 12/03/2020 - 11:41 -- Nick Dager

The global pandemic has touched every business in the world and few have been impacted more than cinemas. In response to the situation, over the past ten months Screenvision Media has developed new ways for its cinema advertising customers to reach the public. To understand how this evolved and to learn what happens next for the company, I spoke by email with Screenvision’s chief revenue officer Katy Loria and chief partnership officer, operations & exhibitor relations Darryl Schaffer. Here is our conversation:

Tags: 
Screenvision Media

Screenvision Partners with Mobcrush to Reach Gamers

Thu, 11/19/2020 - 11:13 -- Nick Dager

Screenvision Media today announced a partnership with Mobcrush to introduce an entirely new way for advertisers to reach the highly coveted gaming audience. Screenvision will utilize Mobcrush's live multicasting platform to deliver a first-of-its kind sponsored live-break that is initiated when creators, who are using Mobcrush to broadcast their gameplay, step away from their streams. The live-breaks include streamer highlight reels that allow advertisers to reach more than 40 million unique, Nielsen-rated U.S. monthly viewers.

Pages

Subscribe to Cinema Advertising