National CineMedia and Captivate, one of North America’s leading location-based digital video networks, have teamed up to introduce a new way for local businesses to reach movie audiences where they work and live.
NCM’s new digital out-of-home group, which was created to further unite brands with the power of movies, will sell Captivate media inventory on a hyperlocal level to engage movie enthusiasts throughout premier office and residential properties. NCM will leverage Captivate’s network of elevator and large format displays to target upscale consumers within close proximity of neighboring businesses. This collaboration will allow local business owners to align their brand messaging with Captivate’s curated content including NCM’s movie-centric Noovie entertainment news and trivia programming – engaging potential and existing customers both at the office and at home.
“Just like movie theaters, elevators and buildings are a captive media environment, so engaging people with the right combination of entertainment and marketing is key to connecting with your customers. Movie fans are always on the lookout for fun and engaging movie content – especially movie trivia – and Captivate is the ideal hyperlocal advertising platform to work together with to reach fans beyond the big screen in elevators during the workday or when they are returning home,” said Steve Sapp, senior vice president, digital out-of-home Sales with NCM. “Pairing advertising with our great Noovie entertainment features and movie trivia games will allow local businesses to directly target movie audiences in nearby high-traffic premier office and residential buildings based on their preferred proximity.”
“Our agreement with NCM provides a unique opportunity for local merchants to influence the purchasing behavior of affluent consumers who live or work in close proximity to their business”, said Lorenzo Papa, chief revenue officer at Captivate. “This also benefits our time-starved, convenience seeking viewers by connecting them to nearby shopping experiences, coupled with fun & engaging Noovie content that will keep our audience entertained.”
National CineMedia www.ncm.com