Redbox is partnering with Screenvision Media to expand its opportunities for advertising to its millions of customers across the United States. With Screenvision Media, Redbox bolsters its ability to provide national, regional, and local advertising to its 40+ million customers across its entire entertainment and marketing ecosystem delivering hundreds of millions of video and display impressions through digital out of home, web, app and connected TVs. Redbox and Screenvision Media will combine efforts under Redbox's Redbox Connect advertising sales arm.
"Audiences are hungry for entertainment and spending increased time with Redbox browsing and enjoying content across our newly expanded services," said Terrence Coles, senior director Redbox Media Networks. "Partnering with Screenvision Media enables us to expand national campaigns, as well as deploy regional and hyper-local opportunities for our advertising partners to engage with Redbox customers. We're thrilled to be working with the team."
As part of the relationship with Redbox, Screenvision's sales team will connect advertisers with the hard-to-reach moviegoing audience beyond the cinema.
"It's a natural evolution for brands looking to amplify their in-theater presence and engage with the home viewing audience," said John Partilla, Screenvision Media CEO. "Redbox brings incredible brand recognition and a growth platform that aligns with the evolution of our business."
Redbox's Free Live TV currently has more than 85 digital linear channels and Free On Demand has a growing catalog of ad-supported movies and television, unlocking opportunities to get in front of this coveted audience.
“What sets Redbox apart is our ability to create movie-watching moments that delight customers and drive sales for our advertising partners," said Jason Kwong, Redbox chief strategy and digital officer. "Enjoying entertainment is so often a social occasion and a great way to deepen brand interaction that feels organic. With Screenvision Media, we'll be able to deliver greater value to consumers and advertisers."
Screenvision Media https://screenvisionmedia.com/