Cinema advertising network National CineMedia and Ziosk, a leading restaurant technology platform for guest engagement, are reimagining entertainment at the table with a new digital out-of-home relationship. The new NCM/DOOH group, which was created to further unite brands with audiences beyond theatres in a variety of complementary venues, will sell Ziosk media inventory alongside NCM’s Noovie entertainment content and trivia programming on Ziosk’s national restaurant entertainment and media network.
With more than 150,000 screens on tables at restaurants across the U.S., including top casual dining restaurants like Olive Garden, Yard House, Outback, Red Robin, and Cheddar’s Scratch Kitchen, the Ziosk media network reaches highly engaged consumers with a dwell time of 50-55 minutes. Guests interact with the tablet to view specials, order food and drink, enroll in loyalty and eclub programs, view entertainment, complete surveys and contactless pay at the table. And since the Ziosk platform enables content to be curated according to the dining timeline, contextually relevant content can engage the audience at appropriate times throughout the experience with brand activation, trivia and entertainment content.
”Ziosk and National CineMedia go together like dinner and a movie – it’s the perfect place-based advertising combination,” said Steve Sapp, senior vice president, digital out-of-home sales with National CineMedia (NCM). “Ziosk tablets are integral to the dining experience in so many innovative restaurants, especially with today’s consumer demand for contactless ordering and payment options. Plus, movies are often a staple of enjoyable dinner conversation, so our Noovie entertainment and trivia content will be a welcome addition to the table, giving brands the ability to have direct, one-to-one engagement with people in a communal dining environment.”
“Ziosk is at the heart of personal interaction, conversation and experience – at the dining table,” said Jack Baum, chairman and CEO of Ziosk. “Our collaboration with NCM enables Ziosk to bring best-in-class entertainment content to guests and further enhances their dining experience through innovative technology.”
National CineMedia www.ncm.com