National CineMedia and Unique X are launching Advertising Accord, an upgraded version of the cinema advertising management software system. The companies have worked together over the past two years to jointly develop and tailor Advertising Accord for the specific needs of the U.S. market. The new version will now manage all inventory for NCM’s Noovie pre-show and movie theatre lobby products across NCM’s network of 57 leading national and regional theater circuits including AMC, Cinemark, and Regal Entertainment Group. With this launch, Advertising Accord is now driving 40,000 cinema advertising screens across four continents, including some of the largest markets such as the UK, U.S. and Canada.
The new Accord system provides delivery optimization, inventory management and monetization, intelligent dynamic scheduling, increased flexibility, and workflow automation to allow brands in the U.S. to truly harness the power of cinema advertising. Utilizing the latest serverless cloud technologies, the system can produce up to 30 million playlists per week. In addition, NCM advertising clients will now have the ability to buy cinema in broadcast weeks like other premium video to take advantage of early film openings.
NCM CEO Tom Lesinski said, “The implementation of our new Advertising Accord cinema advertising management system in partnership with Unique X will make it more effortless for brands to work with us to get in front of world-class movie contents and will allow us to compete directly with major digital ad platforms. This new streamlined end-to-end process will result in significant operational efficiencies for NCM, while giving our advertising partners the ability to buy our cinema inventory the same way as they are used to buying other premium video and digital options.”
Unique X’s CEO Roger Harris said, “The long-term partnership with NCM further validates and underlines the market leadership of Unique X in the optimization of advertising revenues for the cinema channel, and NCM’s confidence in Unique X’s development capability and proven expertise in this area is clearly demonstrated by our significant long-term agreement.”
Unique X www.uniquex.com