National CineMedia has joined forces with Coinstar to reach movie fans beyond the big screen via adPlanet, a new flexible digital advertising platform that sits atop Coinstar kiosks in grocery stores.
NCM’s new digital out-of-home group, which was created to further unite brands with the power of movies by extending movie-centric Noovie entertainment content, trivia, and advertising beyond movie theaters to a variety of complementary venues, will sell adPlanet media on a national, regional, local, and programmatic level.
Coinstar’s adPlanet can seamlessly integrate into existing brand campaigns, and advertisers can track their content’s play and performance and change and run ads in real-time. adPlanet is installed at approximately 4,000 grocery retail locations in 35 of the top 50 U.S. DMAs.
“Movie audiences have come to know and love NCM’s Noovie entertainment and trivia content at their local movie theater, so we’re excited to bring it to Coinstar’s adPlanet network to continue to engage with them when they are out shopping in their local community,” said Steve Sapp, senior vice president, NCM’s senior vice president of digital out-of-home sales. “Working with Coinstar allows us to create innovative, integrated cinema and DOOH campaigns that engage movie fans where they shop.”
“We are excited about our partnership with NCM. Working together, our new adPlanet platform can help advertisers reach their most valuable audiences in an environment that is visited frequently by shoppers,” said Michael Jack, vice president of product management at Coinstar.
National CineMedia www.ncm.com