Screenvision Media today announced a partnership with Mobcrush to introduce an entirely new way for advertisers to reach the highly coveted gaming audience. Screenvision will utilize Mobcrush's live multicasting platform to deliver a first-of-its kind sponsored live-break that is initiated when creators, who are using Mobcrush to broadcast their gameplay, step away from their streams. The live-breaks include streamer highlight reels that allow advertisers to reach more than 40 million unique, Nielsen-rated U.S. monthly viewers.
Creative will be delivered as :15 or :30 spots integrated with creator-curated clips, including artificial intelligence powered streaming highlights within game play. Working with Screenvision will enable brands to organically deliver creative during their live stream, breaking through ad-blockers with trusted platform viewability across YouTube, Twitch, Facebook Live, Twitter, Instagram or wherever the creators use Mobcrush to stream their broadcast.
"Screenvision delivers passionate fans during moments when they are highly engaged consuming premium video, whether it be at the movies or sporting events. Through our partnership with Mobcrush we can now extend our ability of delivering passionate fans to advertisers via live stream gaming ad-breaks," said Christine Martino, executive vice president, national ad sales, Screenvision Media. "This is a great opportunity that will create, for the first time, a way to uniquely tap into these engaged streaming fans within the immersive gaming environment."
The partnership is designed for brands seeking to replace or augment their linear TV and sports media flights with a unique solution that connects with a hard-to-reach audience at scale. Screenvision and Mobcrush can now deliver access to hundreds of thousands of content creators with defined and highly engaged audiences across the biggest social platforms.
"We're excited to partner with Screenvision Media in helping connect brands with gaming content creator audiences," said Mike Wann, CEO of Mobcrush. "This partnership helps underwrite the creator's ability to highlight their content during their natural breaks, and importantly expands Screenvision's amazing ability to connect advertisers with the best moments of the gamer's streams."
Today's announcement underscores Screenvision's innovative approach in creating new ways for brands to connect with audiences that mirror the engagement achieved within the moviegoing experience.
"Even prior to the pandemic, we began looking for ways to expand our Front + Center preshow beyond cinema," said Katy Loria, chief revenue officer, Screenvision Media. "We see a tremendous competitive advantage in leveraging the equity of Front + Center, coupled with our deep brand relationships, in continuing to identify new environments that capture audience engagement."
Earlier this year, Screenvision introduced Front + Center Everywhere, an expansive OOH network that brings its highly coveted in-cinema preshow to more than 200,000 screens nationwide. Today the network includes Topgolf, ReachTV airport network, healthcare innovation company Outcome Health along with Atmosphere, the streaming television service for bars and restaurants, and Volta electric vehicle charging stations.
Screenvision Media https://screenvisionmedia.com/