Arts Alliance Media today announced that Grand Cinemas will introduce a MediaMation immersive MX4D Motion EFX Theatre to their forthcoming projects in Kuwait and Saudi Arabia which are due to open in 2022. The announcement follows the news earlier this week that AAM is now the sole cinema reseller of MX4D products globally.
Arts Alliance Media has announced an agreement to become the sole cinema reseller of MediaMation MX4D products across all global territories. MMI continues to provide interactive solutions for attractions, cinemas, exhibits, theatres, and real-time physics engines for VR and eSports, with their immersive MX4D Motion EFX seats leading an impressive solution portfolio.
MediaMation co-founder Dan Jamele has returned to the company as CEO after a three-year hiatus. In 1991, he and co-founder Alison Jamele began the company which manufactures the programmable MX4D Motion EFX seats.
CMX Cinemas is installing D-Box haptic seats in five new locations across the United States and will include them in two existing locations that are scheduled for renovation by the end of 2023. This will bring the total number of D-Box haptic seats in CMX Cinemas to nearly 500 and will drive the total number of D-Box screens up to 15.
In the midst of the COVID-19 pandemic, Cinemovida in Perpignan, France was thinking about the future of cinema and wanted the latest in theatre innovation ready for new and returning patrons. The end result is a 60-seat MX4D theatre from MediaMation.
The Kinepolis Group is installing a MediaMation MX4D Theatre in its Leidschendam, Netherlands, location.
D-Box Technologies and Ecco Cine Supply and Service are installing D-Box haptic seats and recliners, at five different locations in Germany. The installations should be completed by the end of September.
Earlier this year, the Multicines Mall del Rio Guayaquil in Guayaquil, Ecuador became the only cinema project to be started and developed in Latin America during the COVID-19 pandemic. The theatre has 11 auditoriums, including a 4D Emotion + 3D screen and a premium large format screen called MCX – Multicines Xtreme. CES+ was the integrator on the project.
As the motion picture business slowly but surely rebounds from the worst of the pandemic, there are signs that many exhibitors are rethinking the design and configuration of their theatres. Should they permanently remove some seats in case pandemics prove to be a recurring event? Should they tailor some auditoriums for games or eSports or other specialized content? New-builds and renovations often present different challenges but they all have one thing in common: seats. To understand the current state of seats and cinema design I recently spoke by email with Theresa English, principal at TK Architects International. The company has designed hundreds of cinemas and this year is celebrating its 40th anniversary in business. For English, any conversation about cinema design starts long before the house lights are dimmed, or the first movie ticket is sold. “The focus,” she says, “is on the patron and the seat.”
Spaces & Between, makers of Atom Seating, and Skeie Seating have announced a partnership to exclusively distribute cinema recliners in 13 European countries. The companies say that the direct connection between Atom Seating’s VIP recliners and Skeie Seating’s years of association in Europe, will allow cinemas in Europe to quickly optimize their seating requirements through comfort, design and cost-effectiveness.
