National CineMedia today announced that Manu Singh has joined the company as senior vice president of strategic insight & analytics. She will lead the company’s marketing, sales, and advertising research team, including NCM’s proprietary Behind the Screens community of more than 5,000 movie fans, and will be based in New York.
National CineMedia and Trooh (formerly Rouge Media), a leading U.S. media company connecting brands with millions of consumers on their daily journey out-of-home, are going back to school with a new advertising sales relationship for local and regional advertisers that will allow brands to reach the core Gen Z moviegoing audience demographic beyond the big screen on college and university campuses nationwide.
National CineMedia announced today that president Clifford E. Marks is retiring as of July 1. He will continue working with NCM on major new initiatives, corporate development, and affiliate partnerships as a consultant in a multi-year agreement through his new strategic media and marketing company, CMarksCo, LLC.
National CineMedia today announced consolidated results for the fiscal first quarter ended April 1. During the first quarter the company continued to manage its liquidity position through various cost-control measures and the issuance of a new $50 million term loan in March. With the funding of this additional debt, NCM’s cash balance as of April 1 was $139.4 million, an increase of $15.5 million as compared to the balance as of December 31. Including the $52.8 million, the company had $192.2 million of cash, cash equivalents and investments as of April 1.
Screenvision Media has announced that over the last 12 months the company has secured 1,000 screens and the highly coveted Marquee Position inventory for its sprawling exhibitor cinema advertising network, which currently spans more than 2,000 locations and 14,000 screens.
National CineMedia has named Eric S. Wohl chief human resources officer. He will be based in the company’s Centennial, Colorado headquarters.
Screenvision Sports, a division of Screenvision Media, has announced a multi-year agreement to work with Learfield IMG College to introduce first-of its-kind in-stadium content and enable SV Sports to serve as an in-venue media partner for more than 100 schools.
National CineMedia is now showing the Creative Coalition’s new COVID-19 vaccine PSA in movie theatres around the country. The spot, titled Be There. This Is Your Shot and starring Academy Award-winning actor Morgan Freeman, urges Americans to “Trust science. Get the vaccine.” The PSA was produced in partnership with the National Blue Ribbon Task Force to Stem COVID-19 Vaccine Hesitancy, led by The Creative Coalition and Yale University School of Public Health.
Zurich-based cinema advertising agency Copine has signed a five-year agreement to deploy Unique X's Advertising Accord software to innovate the sale of cinema advertising to and ensure automated delivery to the cinema screens of their Swiss exhibitor partners.
National CineMedia and the American Television Media Group, a nationwide provider of digital-out-of-home advertising, have united in a new advertising sales relationship that will allow brands to connect with movie fans through high-definition toppers located on FCTI ATMs at 7-Eleven stores nationwide.