Cinema Advertising

National CineMedia, Trooh, Partner to Connect with College Students

Tue, 06/29/2021 - 11:46 -- Nick Dager

National CineMedia and Trooh (formerly Rouge Media), a leading U.S. media company connecting brands with millions of consumers on their daily journey out-of-home, are going back to school with a new advertising sales relationship for local and regional advertisers that will allow brands to reach the core Gen Z moviegoing audience demographic beyond the big screen on college and university campuses nationwide.

National CineMedia Announces First Quarter Fiscal Results

Tue, 05/11/2021 - 10:33 -- Nick Dager

National CineMedia today announced consolidated results for the fiscal first quarter ended April 1. During the first quarter the company continued to manage its liquidity position through various cost-control measures and the issuance of a new $50 million term loan in March. With the funding of this additional debt, NCM’s cash balance as of April 1 was $139.4 million, an increase of $15.5 million as compared to the balance as of December 31. Including the $52.8 million, the company had $192.2 million of cash, cash equivalents and investments as of April 1.

National CineMedia Showing New COVID-19 Vaccine PSA

Mon, 04/12/2021 - 10:56 -- Nick Dager

National CineMedia is now showing the Creative Coalition’s new COVID-19 vaccine PSA in movie theatres around the country. The spot, titled Be There. This Is Your Shot and starring Academy Award-winning actor Morgan Freeman, urges Americans to “Trust science. Get the vaccine.” The PSA was produced in partnership with the National Blue Ribbon Task Force to Stem COVID-19 Vaccine Hesitancy, led by The Creative Coalition and Yale University School of Public Health.

National CineMedia, American Television Media Group Announce Sales Relationship

Tue, 03/16/2021 - 10:55 -- Nick Dager

National CineMedia and the American Television Media Group, a nationwide provider of digital-out-of-home advertising, have united in a new advertising sales relationship that will allow brands to connect with movie fans through high-definition toppers located on FCTI ATMs at 7-Eleven stores nationwide.


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