Amy Tunick has joined National CineMedia in the newly created role of senior vice president, chief marketing officer to lead its integrated marketing team. She will oversee NCM’s brand strategy, creative development, marketing solutions, consumer marketing, studio relations and public relations, working collaboratively across the organization to drive innovation and strengthen the company’s connections with consumers, brands, and agencies.
National CineMedia today announced that Daniel Hahn is joining the company as senior vice president, East Coast sales, effective September 1. Hahn, who will be based in New York, will be responsible for sales strategy and revenue growth for NCM’s on-screen and integrated advertising offerings.
Spotlight Cinema Networks announced today that Look Dine-In Cinemas has joined its exhibitor network and that Spotlight will serve as its exclusive cinema advertising sales representative. According to Spotlight, the partnership with an innovator of in-theatre dining, Brian Schultz, reinforces its position as the cinema advertising leader in reaching the 21+ adult demographic through its nationwide network of art houses, luxury, and dine-in exhibitors.
Cinema advertising networks National CineMedia and Screenvision Media today shared the results of the companies’ first joint research effort, a survey assessing the impact of the COVID-19 Delta variant on movie fans and their movie-going outlook. The survey of 1,311 moviegoers conducted July 29-August 2 revealed that 79 percent of moviegoers are not overly concerned about the new Delta variant and 87 percent of moviegoers have seen a movie in the theater this year and the same percentage plan on going to the movie theater between now and the end of this year.
National CineMedia has signed multiple extended cinema advertising affiliate agreements with nine exhibitors. These long-term agreements will bring NCM’s Noovie pre-show entertainment program to more than 315 screens across 39 theaters. Movie-goers will continue to be able to experience the Noovie pre-show at these exhibitors including LA Live, Metropolitan Theatres, Golden Star, Movie Scoop and others.
The winners of the 21st annual Golden Trailer Awards were announced at a ceremony held last week at the Niswonger Performing Arts Center in Greenville, Tennessee. The top prize went to A Quiet Place: Part II for the trailer Keep Listening, which was produced by Paramount Pictures and Create.
Flix Media, the largest cinema advertising sales company across Latin America, has just signed a long-term deal with cinema software company, Unique X, to supply Advertising Accord to 14 territories Flix operates in: Colombia, Argentina, Chile, Ecuador, Paraguay, Peru, Bolivia, El Salvador, Costa Rica,Curazao, Guatemala, Honduras, Nicaragua and Panama.
Upon surpassing a key milestone of 1,000 installed screens, MetaMedia, the, cloud-based entertainment technology company for cinemas, drive-ins, and other out-of-home venues, announced today that Pixelogic, a global provider of content localization and distribution services for the media and entertainment industry, has made a major investment in MetaMedia to accelerate its global expansion.
National CineMedia and Harena Data have entered in to an exclusive esports advertising and content monetization agreement to capitalize on the esports industry and cultural phenomenon.
Velocity has purchased the digital media and signage assets of Cinema Scene from Vision Media. The purchase includes a digital signage ad network within the lobbies of 227 theaters with 376 screens, digital menu boards in 142 theaters, and 10 story walls in 10 theaters.