The global pandemic has touched every business in the world and few have been impacted more than cinemas. In response to the situation, over the past ten months Screenvision Media has developed new ways for its cinema advertising customers to reach the public. To understand how this evolved and to learn what happens next for the company, I spoke by email with Screenvision’s chief revenue officer Katy Loria and chief partnership officer, operations & exhibitor relations Darryl Schaffer. Here is our conversation:
Screenvision Media today announced a partnership with Mobcrush to introduce an entirely new way for advertisers to reach the highly coveted gaming audience. Screenvision will utilize Mobcrush's live multicasting platform to deliver a first-of-its kind sponsored live-break that is initiated when creators, who are using Mobcrush to broadcast their gameplay, step away from their streams. The live-breaks include streamer highlight reels that allow advertisers to reach more than 40 million unique, Nielsen-rated U.S. monthly viewers.
Last month, as is widely known, the Nobel Peace Prize was given to the United Nation’s World Food Program for its efforts to combat hunger, for its contribution to bettering conditions for peace in conflict-affected areas and for acting as a driving force in efforts to prevent the use of hunger as a weapon of war and conflict. What is, perhaps, less widely known is the important role that cinema advertising has played, and continues to play, in that effort. That role is led by SAWA, which was founded in 1954 as the Screen Advertising World Association. The name was changed to SAWA the Global Cinema Advertising Association in 2015, the same year the group partnered with the UN on its efforts to end world hunger. My conversation with SAWA CEO Cheryl Wannell began there.
The Topgolf Entertainment Group has joined Screenvision Media’s out of home network of more than 200,000 screens that feature its Front + Center Everywhere content.
Screenvision Media today announced that ReachTV, the in-airport entertainment platform, will add Screenvision's Front + Center Everywhere to its lineup of original programming distributed at more than 90 U.S. airports. Front + Center Everywhere is now broadcast across 200,000 screens nationwide.
National CineMedia’s new digital out of home group NCM/DOOH group has joined the Digital Place Based Advertising Association. NCM Digital goes beyond the big screen, extending in-theater campaigns into online and mobile marketing programs to reach entertainment audiences, and the launch of the NCM /DOOH group will further unite brands with the power of movies and engage movie fans anytime and anywhere
National CineMedia today announced that media industry veteran Mike Rosen has joined the company as senior vice president, East Coast sales in New York to help brands connect with movie audiences as America gets back to the big screen.
Screenvision Media today announced an advertising sales partnership with Atmosphere, the leading streaming TV service for businesses. Screenvision will feature its own channel, Front + Center, debuting on Atmosphere's platform spanning restaurants and bars nationwide, reaching more than 500,000 daily viewers. Additionally, Screenvision's national, regional and local sales team will be the exclusive seller of Atmosphere's ad inventory across its streaming network.
ATIF Holdings Limited, which provides business consulting and multimedia services in Asia, today announced that the cinemas of its majority-owned subsidiary, Leaping Group, a leading multimedia and advertising firm in Northeast China, are ready to resume operation. The company added that it expects a strong post-pandemic rebound from its cinema business as China allows theatres to gradually resume operations starting today.
Screenvision Media has announced that State Farm and Kraft Heinz will be the sole sponsors of its summer drive-in movie series. Screenvision's drive-in advertising network spans 200 theaters, the largest in the country. "Screenvision is fortunate to have approximately two thirds of all US drive-ins in our network," said Katy Loria, Screenvision's chief revenue officer.