On July 27 Tom Cruise returns for the sixth time as agent Ethan Hunt when Mission Impossible: Fallout opens in theatres around the country. And on that same opening weekend, patrons of Regal Cinemas will receive their free copies of the third installment of Moviebill, the marketing brainchild of Concourse Media principals Andrew Felts and Matthew Shreder.
The Riverside company has announced taking a minority stake in New York cinema advertising company Screenvision Media. Terms of the deal were not disclosed.
The private equity firm Abry Partners has finalized its acquisition of a controlling stake in Screenvision Media. Terms of the transaction were not disclosed.
National CineMedia has named Jerry Canning to the new role of vice president, digital ad sales. A digital industry thought-leader with long stints at Facebook and Google, Canning will lead the company’s digital advertising sales efforts and help connect brands to movie audiences through NCM’s digital products including Cinema Accelerator, Noovie ARcade, and Fantasy Movie League.
This weekend Regal moviegoers will be able to experience another Moviebill, this time tailor-made for Universal Pictures and Amblin Entertainment’s Jurassic World: Fallen Kingdom. This new edition is exclusive to Regal moviegoers who attend the opening weekend of Jurassic World: Fallen Kingdom, in theaters on June 22.
Screenvision Media today announced Audi's Parking Lot holiday campaign as the winner of the Hegarty Advertising in Cinema Excellence Award at the Adweek Creative 100 celebration in Cannes. Audi's Parking Lot campaign was a humorous look at the struggles of holiday shopping season, creatively showcasing the Audi RS3 and RS7 models, whilst depicting two fathers' frustrations over battling it out for the last parking space in a mall parking lot.
Screenvision Media has signed a definitive agreement for Abry Partners, a media-focused private equity firm, to acquire a controlling stake in the company. As part of the agreement, the company’s existing owners, Shamrock Capital and AMC Entertainment, will maintain minority stakes. Terms of the transaction were not disclosed.
A neuroscience research project conducted by Screenvision Media says that movie theatres are optimized for advertising. According to the research, moviegoers view the screen for 84 percent of an ad's duration. Viewers also pay more attention to ads in cinema's immersive environment than they do on television, the research found, where more than half of viewers lose attention during ads.
Cinionic, the Barco cinema joint venture, and Southern California-based AdPoD are capitalizing on recent advancements in artificial intelligence to fuel digital conversations using advertising platforms that engage and track moviegoers in the theater lobby.
GDC Technology announced today the completed integration of its TMS-2000 Theatre Management System with the Screenvision Media preshow. The integration enables automated ingestion and programming of ad content directly from Screenvision Media’s server to GDC’s new Cinema Automation CA2.0 and its TMS-2000, the second most deployed theatre management system in the world. The integration provides Screenvision Media’s network of exhibitors with preshow trimming functionality to maximize time available for preshow advertising between every show.