Cinema Advertising

Spotlight, AFI Partner on Unique Preshow

Wed, 10/09/2019 - 15:50 -- Nick Dager

Spotlight Cinema Networks and the American Film Institute are joining in an exclusive yearlong partnership to showcase rare and never-before-seen footage from the AFI Archive within Spotlight’s preshow entertainment to luxury exhibitors and iconic independent film theatres. The inaugural October preshow will feature stories about the making of the classic thriller North By Northwest as told by the “Master of Suspense” himself, Alfred Hitchcock.

NCM, Screenvision Support Global Food Campaign

Thu, 09/26/2019 - 12:46 -- Nick Dager

National CineMedia and Screenvision are joining the next phase of Feed our Future, a global cinema ad campaign that shines a light on the United Nations World Food Program’s life-saving work on the frontlines of world hunger. Starting today, the advertisement will be shown on movie screens across the U.S. through November. The Feed our Future campaign is part of a unique partnership between SAWA, the Global Cinema Advertising Association and the WFP, which is the leading humanitarian agency fighting hunger worldwide.

Screenvision and the Evolving Pre-Show

Wed, 07/10/2019 - 13:29 -- Nick Dager

For moviegoers, one of the most enduring changes brought about by digital cinema technology has been the pre-show, the twenty minutes or so of programming that precedes the trailers and main feature. Screenvision Media’s pre show runs on a cinema network that now includes more than 15,000 screens, in more than 2,400 locations across all 50 States. The network encompasses more than 90 percent of the top markets in the country and claims more than 500 million consumer admissions annually. I spoke recently with Screenvision’s chief revenue officer Katy Loria regarding how pre-shows have evolved over the past decade and what the future holds.

Land Rover Launches Cinema Ad Campaign Exclusively with Spotlight

Tue, 07/09/2019 - 12:54 -- Nick Dager

Land Rover has launched an exclusive cinema advertising campaign with Spotlight Cinema Networks to promote the new Range Rover Evoque. The cinema-advertising campaign launched June 28 and will run through the beginning of August in Spotlight’s network of theatres across the country. The creative will appear within Spotlight’s exclusive Trailer Pod.

Spotlight Cinema Networks Bolsters Executive Ranks

Wed, 05/22/2019 - 09:29 -- Nick Dager

Spotlight Cinema Networks, a cinema advertising company dedicated to luxury and art house theatres, has announced two promotions and a key hire. Bernadette McCabe has been hired as executive vice president, CineLife Entertainment; Ronnie Ycong has been promoted to executive vice president, exhibitor relations & operations; and Christine DelGuidice-Kraemer has been promoted to senior vice president, marketing.

Screenvision Sells the Power of Movies

Wed, 05/15/2019 - 12:28 -- Nick Dager

In the wake of one of the movie industry’s most successful years, executives from Screenvision Media took the stage at New York’s historic Ziegfeld Theatre to extol the many virtues of cinema advertising to a roomful of ad professionals. The theme of this year’s Upfront event was Big Screens – Big Impact. During the event, Screenvision renewed its 10 Pack option for another year, unveiled a Smart Network that enables advertisers to better track the effectiveness of their campaigns, and announced programs advocating for more inclusion of women in the motion picture industry.

Screenvision’s Corner Stories Open for Business

Fri, 05/03/2019 - 10:02 -- Nick Dager

In honor of Small Business Week, Screenvision Media has announced today that it will host its nationwide Corner Stories promotion for the second year in a row. Corner Stories, a feature in Screenvision’s Front + Center cinema preshow, was created by the company’s in-house creative team, and is part of Screenvision Media’s ongoing efforts to champion small businesses and highlight their compelling stories on the big screen.

Landmark Cinemas Standardizes on Broadsign to Power Pre-show

Thu, 03/28/2019 - 12:10 -- Nick Dager

Broadsign today announced that its technology will power dynamic pre-show experiences across Landmark Cinemas, Canada’s second largest motion picture theatre exhibition company with 319 screens spanning 45 cinemas. Landmark will also utilize Broadsign in its two new theatres opening in 2019, Market Mall in Calgary and Aurora in Regina.

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