Spotlight Cinema Networks, which says it is the only cinema advertising company dedicated to serving top U.S. luxury/dine-in and art house theatres, has launched its big screen programmatic advertising offering. Advertisers now have the capability to insert a brand's ad five minutes prior to the start of each Spotlight preshow.
In conjunction with this launch, Spotlight has hired Victor Germain as senior vice president of programmatic and ad sales. Germain will be responsible for spearheading the entire programmatic media sales initiative.
All ads appear within the cinema standard digital cinema package encoded format, the same picture quality as the feature film providing the most vibrant and immersive programmatic advertising experience available. It is available on all of Spotlight's preshow locations.
"We are extremely excited to launch the Spotlight Programmatic Network as a complement to our traditional sales channels. Providing the first of its kind programmatic opportunity in the market demonstrates our continued commitment to developing the innovative solutions demanded by the market," said Jerry Rakfeldt, CEO, Spotlight Cinema Networks.
Germain is an early pioneer of the cinema advertising business helping to establish cinema as a go-to medium. While at Screenvision, he helped grow the industry by securing cinema advertising commitments at major agencies, holding and Fortune 500 companies. Prior to joining Spotlight, Germain worked at Screenverse Media, leading a sales team to usher in programmatic media to the digital out of home marketplace.
Germain sees tremendous opportunity at Spotlight as "the company's proprietary programmatic platform provides an incredible real-time opportunity for advertisers to connect with desirable adult moviegoers as they enjoy premium cinema experiences. I am excited to be at the forefront of this initiative and work on this innovative vision."
Programmatic inventory is currently available through Place Exchange and Vistar Media.
Spotlight Cinema Networks www.spotlightcinemanetworks.com