MetaMedia today announced the promotion of Frank Bryant to chief operating officer. Reporting directly to MetaMedia CE Jason Brenek, Bryant will help focus the organization on the execution of operational and strategic plans and oversee functions related to the acquisition and delivery of content from studios and other suppliers, deployment and logistics, project management, marketing, legal and corporate strategy.
Screenvision Media and Velocity are partnering to deploy an in-lobby digital media network. The partnership enhances Velocity's position in the digital out of home media network by adding additional advertising touchpoints throughout the moviegoing experience.
National CineMedia and Unique X are launching Advertising Accord, an upgraded version of the cinema advertising management software system. The companies have worked together over the past two years to jointly develop and tailor Advertising Accord for the specific needs of the U.S. market. The new version will now manage all inventory for NCM’s Noovie pre-show and movie theatre lobby products across NCM’s network of 57 leading national and regional theater circuits including AMC, Cinemark, and Regal Entertainment Group.
Cinema advertising network National CineMedia and Ziosk, a leading restaurant technology platform for guest engagement, are reimagining entertainment at the table with a new digital out-of-home relationship. The new NCM/DOOH group, which was created to further unite brands with audiences beyond theatres in a variety of complementary venues, will sell Ziosk media inventory alongside NCM’s Noovie entertainment content and trivia programming on Ziosk’s national restaurant entertainment and media network
National CineMedia and Harkins Theatres, the fifth-largest exhibitor in America, have signed a long-term cinema advertising affiliate agreement to bring NCM’s Noovie pre-show entertainment program to millions of Harkins movie fans across the Southwest. With the addition of Harkins Theatres, NCM’s national theatre network now includes all of the top five exhibitors in the country.
Redbox is partnering with Screenvision Media to expand its opportunities for advertising to its millions of customers across the United States. With Screenvision Media, Redbox bolsters its ability to provide national, regional, and local advertising to its 40+ million customers across its entire entertainment and marketing ecosystem delivering hundreds of millions of video and display impressions through digital out of home, web, app and connected TVs. Redbox and Screenvision Media will combine efforts under Redbox's Redbox Connect advertising sales arm.
National CineMedia and Screenvision Media have selected Epicenter Experience’s the People Platform to measure cinema advertising audience traffic. Through its cloud-based mobile technology, the People Platform enables authentic conversations between individual consumers and companies in near real-time to unlock a comprehensive understanding of customer experience and behavior.
National CineMedia and Captivate, one of North America’s leading location-based digital video networks, have teamed up to introduce a new way for local businesses to reach movie audiences where they work and live.
National CineMedia has joined forces with Coinstar to reach movie fans beyond the big screen via adPlanet, a new flexible digital advertising platform that sits atop Coinstar kiosks in grocery stores.
National CineMedia has announced that sales and marketing executive Steve Sapp has joined the company in the new role of senior vice president, digital out-of-home sales to lead its NCM/DOOH group, based in New York.