Cinema Advertising

Webedia Acquires Majority Stake in Peach Digital

Thu, 01/19/2017 - 11:18 -- Nick Dager

Webedia has acquired a majority stake in UK-based cinema web development and digital marketing specialists Peach Digital Limited.

The company believes the acquisition of Peach will reinforce Webedia’s existing assets in Europe and the US. It will add the Peach Cinema Web Platform, featuring the middleware application that is central to Peach’s online cinema offering.

Screenvision Media Adds Eleven Exhibitors

Thu, 01/05/2017 - 11:43 -- Nick Dager

Screenvision Media has signed long-term agreements totaling 1,790 screens across 170 theatres with eleven key exhibitors: National Amusements, Premiere Cinemas, Studio Movie Grill, Frank Theatres, Cinépolis, Classic Cinemas, Emagine Entertainment, Zyacorp Entertainment’s Cinemagic Stadium Theatres, Zurich Cinemas, CineLux Theatres and Cinema Café.

NCM Reimagines the Lobby Experience

Thu, 12/08/2016 - 15:35 -- Nick Dager

National CineMedia has partnered with Twitter and Disney to feature Rogue One trailer assets and fan tweets on NCM's Lobby Entertainment Network of screens strategically located near the box office and other high-traffic lobby locations in select movie theatres nationwide. “This is our way of reimagining the lobby experience,” said NCM president Cliff Marks.

Screenvision Media Bolsters Ad Network

Fri, 10/28/2016 - 11:50 -- Nick Dager

In a move to strengthen its lobby network, Screenvision Media has formed an alliance with Elite Sampling & Media Group, and hired David Griffin. The goal is to increase value for advertisers before and after the movies. Screenvision Media’s lobby network, now includes more than 2,300 theatres, ands provides exhibitors with a host of integrated ways to deliver ultimate brand impact to consumers, including retargeting, special events and sampling.


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