Screenvision has collaborated with Greyhound, the largest provider of intercity bus transportation in North America, to bring its latest campaign to moviegoers nationwide this holiday season through a unique programming feature tied to the upcoming feature film The Hobbit: The Battle of the Five Armies, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures, opening in theatres December 17.
Screenvision’s creative solutions group, 40 Foot Solutions, has enlisted tech expert Shelly Palmer from Fox Television’s Shelly Palmer Digital Living to bring the best in holiday tech from RadioShack to moviegoers nationwide.
Arts Alliance Media version 2.3 of its Theatre Management System software Screenwriter has been certified as compatible with Weischer Media’s digital cinema advertising system Cinema Reloaded, when interfaced with the required OneDCN preshow system.
Arts Alliance Media will showcase its revolutionary cinema advertising software AdFuser at the Screen Advertising World Association Biennial Convention October 5-8 in Berlin.
Millennials are overwhelmed with media options at every touch point, yet cinema continues to break through to them, delivering unrivaled results on key brand measures such as ad recall and purchase intent – the highest among all demographic groups. Reinforcing cinema advertising’s strength amongst this age group, Millennials are most likely to see a TV ad in cinema for the first time.
AEG Live will be bringing music to NCM’s FirstLook pre-show in movie theaters nationwide in a new multi-year deal with National CineMedia, making AEG Live the premiere music supplier to NCM. The deal kicked off in August with ten- and twenty-second features starring international superstars Enrique Iglesias and Pitbull promoting their upcoming 24-city AEG Live-promoted North American concert tour, launching on September 12 at the Prudential Center in Newark, New Jersey.
Arts Alliance Media will supply Norway’s Media Direct Norge with AdFuser software to manage and automate MDN’s entire cinema advertising workflow. MDN is one of the pioneers of cinema advertising in the Norwegian market and covers more than 200 screens in the region, all of which will be powered by AdFuser
The visual search platform Slyce today announced the signing of an exclusive agreement with Screenvision, one of America’s largest providers of in-cinema marketing and media solutions.
Evan Saxon, founder and managing partner of D&E Entertainment has re-launched Evan Saxon Productions, a global entertainment content distribution and marketing company. For the past 10 years, along with delivering alternative content and event cinema strategies for content owners and movie theatres worldwide, Saxon has been creating innovative distribution and marketing campaigns for major studios, indie films, and documentaries.
NCM Media Networks held its third annual The Bigger Picture cinema upfront event in New York City on May 14th to unveil a variety of new ways the company is offering advertisers to take advantage of the big screen’s superior content, reach and engagement.