Cinema Advertising

AEG Live, NCM Sign Multi-Year Deal

Thu, 08/21/2014 - 12:55 -- Nick Dager

AEG Live will be bringing music to NCM’s FirstLook pre-show in movie theaters nationwide in a new multi-year deal with National CineMedia, making AEG Live the premiere music supplier to NCM. The deal kicked off in August with ten- and twenty-second features starring international superstars Enrique Iglesias and Pitbull promoting their upcoming 24-city AEG Live-promoted North American concert tour, launching on September 12 at the Prudential Center in Newark, New Jersey.

Saxon Re-Launches Evan Saxon Productions

Wed, 07/30/2014 - 14:23 -- Nick Dager

Evan Saxon, founder and managing partner of D&E Entertainment has re-launched Evan Saxon Productions, a global entertainment content distribution and marketing company. For the past 10 years, along with delivering alternative content and event cinema strategies for content owners and movie theatres worldwide, Saxon has been creating innovative distribution and marketing campaigns for major studios, indie films, and documentaries.

Levi’s, Warner Bros. First Brands to Use Screenvision’s SoundHound Capabilities

Tue, 05/13/2014 - 12:41 -- Nick Dager

Screenvision today announced that Levi’s and Warner Bros. are the first brands to sign on since the company announced its relationship with audio recognition technology leader, SoundHound, last month. The brands will begin using the technology as early as this month. With more than fifty percent of Screenvision’s audience falling within the elusive and hard to reach young demographic of 12 to 34 years old, Screenvision is providing its advertisers opportunities for extended engagement beyond the screen

Screenvision Cinema Ad Push Targets Millennials

Thu, 04/03/2014 - 11:47 -- Nick Dager

At its annual upfront event April 2 at New York’s Ziegfeld Theater, cinema advertising company Screenvision outlined its Weekend Daypart concept, calling it “a high impact and essential complement to TV advertising plans.” Additional presentations in Chicago, Los Angeles and Detroit were to take place today. Citing a high awareness of cinema advertising among 18-49 years olds – so-called millennials – one executive said, “When you run an ad on a big screen you know it will be seen.”

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