National CineMedia announced today that it has entered into a definitive merger agreement with Screenvision, for $375 million of cash and stock on a debt free, cash free basis. We will have a more complete report with analysis in the coming days.
At its annual upfront event April 2 at New York’s Ziegfeld Theater, cinema advertising company Screenvision outlined its Weekend Daypart concept, calling it “a high impact and essential complement to TV advertising plans.” Additional presentations in Chicago, Los Angeles and Detroit were to take place today. Citing a high awareness of cinema advertising among 18-49 years olds – so-called millennials – one executive said, “When you run an ad on a big screen you know it will be seen.”
National CineMedia has renewed its long-term affiliate agreement with leading regional movie theater circuit Cobb Theatres and is also adding four new regional theater circuits to its network to further expand its national reach and geographic coverage.
At its annual meeting held in Las Vegas during last week’s CinemCon, the Cinema Advertising Council announced record cinema advertising industry revenues in 2013 – up 6.5 percent to $677,957,000, marking its fourth consecutive year of $600 million or higher.
Volkswagen has released a cinema campaign for its Up! city car, and is making use of Digital Cinema Media's geo-location tool to direct viewers to their nearest dealership.
Finnkino Oy has selected Advertising Accord software developed by Unique Digital to drive their full conversion to DCP pre-show management and distribution, making Finnkino Media the only cinema advertising company in Finland. The new technology will enable them to supply pre-show content to 20 cinemas and 113 screens accounting for over 80 percent of the box-office admissions in the country.
The decision to see—or not to see—a movie often rests on the film's trailer. No wonder that moviemakers invest a great deal of effort to create previews that grab our attention and make us want to see more. Now in its fourth year, the International Movie Trailer Festival celebrates the art of the indie trailer. One
The Cinema Advertising Council has announced a new slate of officers and committee chairs and named Screenvision’s Katy Loria president and chairman. Effective October 1, the term runs through September 30, 2014.
In the early days of digital cinema, advocates of the new technology said one of the best things about it was the ability it gave theatre owners to show all kinds of content, not just Hollywood movies. The studios scoffed at this and labeled anything they didn’t produce as, essentially, worthless garbage. One early term was ODS, which stood for Other Digital … well, you get it.
When the city of Sevierville, Tennessee decided to place a 30-second promotional spot in Regal Theaters throughout the US, they went to Cinemarr Studios.