Last Friday, September 25th, digital cinema history was made and the course of cinema advertising and marketing changed forever, with the release of a 60-second commercial promoting the United Nations’ Global Goals initiative. The upbeat ad, titled #WeHaveAPlan, was animated by Aardman Animations, directed by Sir John Hegarty and narrated by Liam Neeson and Michelle Rodriguez with music from Peter Gabriel. The ad was mixed in Dolby 5.1 and Dolby Atmos immersive sound technology, and mastered and distributed to more than 30 countries in all cinema formats by Unique Digital. It was the first global cinema ad ever distributed and was done on behalf of SAWA the Global Cinema Advertising Association. In the U.S the ad will run on the networks of Cinema Advertising Council members National CineMedia, Screenvision and Spotlight Cinema. The ad premiered in New York’s 42nd Street AMC Empire prior to its worldwide exhibition and will continue running around the world for a year.
National CineMedia has signed a long-term data licensing agreement with Movio and is the first licensed user for the Movio Media market research platform, which, the company says, provides unique insights into U.S. moviegoers’ behavior.
Screenvision has announced an innovative interactive advertising campaign that puts the spotlight on Volvo. This first-of-its-kind 90-second advertisement allows moviegoers to directly interact with the content on the big screen by using movement, and is now available in 100 Screenvision theatres.
Creative studio, 40 Foot Solutions, has developed several new productions for parent company Screenvision’s preshow, Front & Center, which include new hosts, strategic alliances, programs and more.
The Cinema Advertising Council has announced two additions to its board of directors. Spotlight Cinema Network president Michael Sakin was elected to represent the association’s Level II members – vendors who represent exclusive selling rights on 4,999 U.S. movie screens or less – replacing Bob Shaw; and Marcus Theatres assistant vice president, sales/research & development Clint Wisialowski has been chosen to represent CAC affiliate members, replacing Stewart Harnell.
How do you compete with all of the other consumer-controlled devices and content in the media ecosystem today? What can a company do to set itself apart and demonstrate the value of their own unique customer base? Screenvision believes that it has the answer. At their recent upfront presentation, Katy Loria, Screenvision’s executive vice president, national ad sales announced the launch of Project Lynx, which takes data from suppliers such as Kantar and SITO mobile and combines it with Nielsen’s Cinema research to track consumer behavior in and beyond their cinema experience.
National CineMedia presented its fourth annual upfront event at the AMC Lincoln Square Theatre in New York on Wednesday and branded itself America’s Movie Network. The company also announced that E! host Maria Menounos has signed an agreement to be the new face of America’s Movie Network as the host of NCM’s FirstLook pre-show program.
Screenvision’s experiential upfront event, entitled Get into the Movies, took the company’s annual presentation out of the expected movie theater setting and into the transformed Skylight at Moynihan Station. To demonstrate the unrivaled impact that only cinema advertising can deliver, Screenvision invited audience members to physically become a part of the movies and interact with three working movie production sets filled with actors, directors, and crew. It was Screenvision’s first upfront since the government rejected National CinemaMedia’s attempt to merge the two companies and the mood was decidedly upbeat.
National CineMedia has opened a Detroit office to work more closely with clients and agencies in the Detroit marketplace, most notably the auto industry.
Screenvision today announced a new, long-term agreement with its second largest exhibitor partner, Marcus Theatres that will secure 685 additional screens throughout the country including the Chicago, Milwaukee and Minneapolis DMAs. In addition to this agreement, Screenvision recently secured an agreement with Reading International, strengthening a roster of other just announced long-term deals that include Allen Theatres, B&B Theatres, Bow Tie Cinemas, Classic Cinemas, Malco Theatres and Regency Theatres; these deals total over 2,250 screens nationwide, many of which are in top DMAs such as New York, Los Angeles, and Chicago. With these eight new contracts, Screenvision’s network has never been more secure, with the average contract length now over nine years.