Screenvision Media has formed a dedicated automotive category team in response to interest in the company’s services from the automotive industry. Screenvision Media’s Tracy Kain will lead the team, bringing 14 years of experience at the company and a wealth of automotive sales knowledge to her new role.
In a move to strengthen its lobby network, Screenvision Media has formed an alliance with Elite Sampling & Media Group, and hired David Griffin. The goal is to increase value for advertisers before and after the movies. Screenvision Media’s lobby network, now includes more than 2,300 theatres, ands provides exhibitors with a host of integrated ways to deliver ultimate brand impact to consumers, including retargeting, special events and sampling.
The Santa Rosa Entertainment Group has incorporated the Barco Lobby in its Plaza Stadium 14 theatre in Oxnard, installing a network of animated box office, concession and menu boards, way finding displays and movie posters and a custom multi-screen movie trailer presentation system.
Brenden Theatres has signed an exclusive digital advertising contract with Allure and the Christie Experiential Network. The network now covers 76 percent of the Top 25 DMAs including San Francisco, Denver, Salt Lake City, Las Vegas, and Sacramento.
MJR Digital Cinemas has signed an exclusive digital advertising contract with Christie’s Allure and its Christie Experiential Network. CEN provides an engaging mix of brand-interactive content and mobile-enabled interactions
Screenvision Media’s in-house creative content studio, 40 Foot Solutions, collected more than 30 creative awards throughout the 2016 awards season –including one Golden Trailer and 11 Telly Awards – in recognition of various branded content segments.
ArcLight Cinemas has unveiled a massive video wall in the lobby of its Sherman Oaks theatre in Los Angeles. Called the ArcLight StoryWall, the nearly 50-foot wide feature was installed and is being managed by Cinema Scene Marketing.
Paramount Pictures is partnering with Atom Tickets to drive ticket sales for the highly anticipated Star Trek Beyond with a creative two-week marketing campaign called Atom 360. Leading up to the July 22 release, the campaign will feature exclusive content from Star Trek Beyond that will premiere inside the app.
In an in-theater alliance with National CineMedia, Brooklyn Sports & Entertainment is premiering a campaign to promote artists who play Barclays Center through video content on 441 movie screens across 36 movie theaters throughout the New York metropolitan area.
Calling it a new frontier in cinema advertising Airbnb, the world’s leading community-driven hospitality company, is taking its Live There campaign to theaters this weekend. The split-screen experience debuted during 3D showings of summer blockbusters Finding Dory, Independence Day: Resurgence, and The Secret Life of Pets in the UK only. Moviegoers will have a first-of-its-kind, immersive experience that contrasts standardized mass tourism with the unique moments of travel and authentic experiences only possible while traveling on Airbnb.