Cinema Advertising

Screenvision Unveils Connected Cinema

Fri, 05/13/2016 - 15:17 -- Nick Dager

Recently rebranded Screenvision Media has rolled out the Connected Cinema experience, which the company says provides the ultimate canvas for brand storytelling. Through new tech alliances with, Timeplay, Shazam, EdisonX and Branded Entertainment Network, Screenvision Media is extending and harnessing the unrivaled impact of cinema’s premium video with the ability to engage with consumers before, during and after their movie-going journey. The announcement was officially made at the company’s Upfront event at the Skylight at Moynihan Station.

Screenvision Names Hegarty Creative Chair in Residence

Fri, 04/29/2016 - 11:59 -- Nick Dager

Screenvision has announced that Sir John Hegarty will join Screenvision Media as Creative Chair in Residence, an industry first, starting in May. Hegarty is one of the highest-acclaimed creative visionaries in the industry and brings to Screenvision Media more than five decades of creative insight and a shared passion for compelling storytelling.

Screenvision, @Hollywood Team Up for Vaseline Celebrity Lounge

Thu, 01/28/2016 - 09:38 -- Nick Dager

Screenvision is working with Penske Media Corporation’s @hollywood to give audiences nationwide access to the Vaseline Celebrity Lounge at the Sundance Film Festival. Celebrity interviews were distributed digitally through January 21-25. A special feature will run in Screenvision theaters February 5-18.

Mobiquity, Screenvision Create Movie Theater-Based Mobile Ad and Data Network

Thu, 01/28/2016 - 09:36 -- Nick Dager

The growth of technology in modern society has presented manyopportunities for theater owners, movie studios and brands to augment the movie theater experience with interactive games, targeted pre/post-show ads, and other campaigns that can be delivered to mobile devices. The collaboration between Mobiquity Networks and Screenvision will bring beacons to both the lobby areas and individual theaters, and will also leverage Mobiquity Networks’ existing beacon networks in 475-plus premier US shopping malls. Mobiquity will provide the campaign management platform to administer activity across the network.

Fandango, NCM Form Strategic Partnership

Wed, 11/18/2015 - 11:42 -- Nick Dager

Fandango and National CineMedia announced today a new strategic relationship that will bring Fandango’s original video content to the big screen nationwide as part of NCM’s FirstLook, cinema advertising pre-show. The deal will also exclusively provide NCM with a select aggregated set of Fandango’s moviegoer demographic data, which NCM will combine into its broader data management platform, enabling more effective in-theater advertising and content targeting for NCM’s marketing partners.

Global Goals: #WeHaveAPlan

Mon, 09/28/2015 - 11:41 -- Nick Dager

Last Friday, September 25th, digital cinema history was made and the course of cinema advertising and marketing changed forever, with the release of a 60-second commercial promoting the United Nations’ Global Goals initiative. The upbeat ad, titled #WeHaveAPlan, was animated by Aardman Animations, directed by Sir John Hegarty and narrated by Liam Neeson and Michelle Rodriguez with music from Peter Gabriel. The ad was mixed in Dolby 5.1 and Dolby Atmos immersive sound technology, and mastered and distributed to more than 30 countries in all cinema formats by Unique Digital. It was the first global cinema ad ever distributed and was done on behalf of SAWA the Global Cinema Advertising Association. In the U.S the ad will run on the networks of Cinema Advertising Council members National CineMedia, Screenvision and Spotlight Cinema. The ad premiered in New York’s 42nd Street AMC Empire prior to its worldwide exhibition and will continue running around the world for a year.


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