Brenden Theatres has signed an exclusive digital advertising contract with Allure and the Christie Experiential Network. The network now covers 76 percent of the Top 25 DMAs including San Francisco, Denver, Salt Lake City, Las Vegas, and Sacramento.
MJR Digital Cinemas has signed an exclusive digital advertising contract with Christie’s Allure and its Christie Experiential Network. CEN provides an engaging mix of brand-interactive content and mobile-enabled interactions
Screenvision Media’s in-house creative content studio, 40 Foot Solutions, collected more than 30 creative awards throughout the 2016 awards season –including one Golden Trailer and 11 Telly Awards – in recognition of various branded content segments.
ArcLight Cinemas has unveiled a massive video wall in the lobby of its Sherman Oaks theatre in Los Angeles. Called the ArcLight StoryWall, the nearly 50-foot wide feature was installed and is being managed by Cinema Scene Marketing.
Paramount Pictures is partnering with Atom Tickets to drive ticket sales for the highly anticipated Star Trek Beyond with a creative two-week marketing campaign called Atom 360. Leading up to the July 22 release, the campaign will feature exclusive content from Star Trek Beyond that will premiere inside the app.
In an in-theater alliance with National CineMedia, Brooklyn Sports & Entertainment is premiering a campaign to promote artists who play Barclays Center through video content on 441 movie screens across 36 movie theaters throughout the New York metropolitan area.
Calling it a new frontier in cinema advertising Airbnb, the world’s leading community-driven hospitality company, is taking its Live There campaign to theaters this weekend. The split-screen experience debuted during 3D showings of summer blockbusters Finding Dory, Independence Day: Resurgence, and The Secret Life of Pets in the UK only. Moviegoers will have a first-of-its-kind, immersive experience that contrasts standardized mass tourism with the unique moments of travel and authentic experiences only possible while traveling on Airbnb.
Screenvision Media has joined the Digital Place Based Advertising Association, building off the company's upfront momentum and recently announced Connected Cinema initiative. The Connected Cinema experience, announced earlier this month by Screenvision Media at its upfront event, provides the ultimate canvas for brand storytelling. Through new tech alliances, Screenvision Media is extending and harnessing the unrivaled impact of cinema's premium video with the ability to engage with consumers before, during and after their movie-going journey.
Allure and Christie Experiential Network have released their data driven analytics solution for advertisers powered by Thinaire’s proximity engagement marketing technology platform. Adding the proprietary Thinaire mobile engagement platform will enable CEN’s animated digital posters and experiential displays to serve as launch pads for dynamic mobile advertising and experience-based marketing campaigns for ad agencies, digital out of home buyers and theater owners. CEN has begun a phased rollout of Thinaire’s mobile consumer engagement capabilities across its fully integrated, DOOH advertising network in theater lobbies in North America.
At the start of National CineMedia’s fifth annual upfront event at the AMC Lincoln Square movie theater on Wednesday, the company’s new CEO, Andy England, posed a rhetorical question: “Why do Millennials love the movies?” The answer, he said, is that “opening weekend for movies are, by definition, culturally relevant. Millennials want to see films as they are released because it puts them in the know. It gives them social currency. Having a point of view on Deadpool or the Jungle Book, or being excited about Bad Moms, is to be part of the narrative or to be woven into the fabric of popular culture.”