Screenvision’s experiential upfront event, entitled Get into the Movies, took the company’s annual presentation out of the expected movie theater setting and into the transformed Skylight at Moynihan Station. To demonstrate the unrivaled impact that only cinema advertising can deliver, Screenvision invited audience members to physically become a part of the movies and interact with three working movie production sets filled with actors, directors, and crew. It was Screenvision’s first upfront since the government rejected National CinemaMedia’s attempt to merge the two companies and the mood was decidedly upbeat.
National CineMedia has opened a Detroit office to work more closely with clients and agencies in the Detroit marketplace, most notably the auto industry.
Screenvision today announced a new, long-term agreement with its second largest exhibitor partner, Marcus Theatres that will secure 685 additional screens throughout the country including the Chicago, Milwaukee and Minneapolis DMAs. In addition to this agreement, Screenvision recently secured an agreement with Reading International, strengthening a roster of other just announced long-term deals that include Allen Theatres, B&B Theatres, Bow Tie Cinemas, Classic Cinemas, Malco Theatres and Regency Theatres; these deals total over 2,250 screens nationwide, many of which are in top DMAs such as New York, Los Angeles, and Chicago. With these eight new contracts, Screenvision’s network has never been more secure, with the average contract length now over nine years.
Omnicom Media Group, the media services division of Omnicom Group Inc., has entered into an upfront agreement with National CineMedia, to bring Omnicom client brands to movie patrons across NCM’s network in 2015.
Screenvision says it is bringing all the excitement of Hollywood’s award season Front & Center in Screenvision theaters.
Screenvision has collaborated with Greyhound, the largest provider of intercity bus transportation in North America, to bring its latest campaign to moviegoers nationwide this holiday season through a unique programming feature tied to the upcoming feature film The Hobbit: The Battle of the Five Armies, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures, opening in theatres December 17.
Screenvision’s creative solutions group, 40 Foot Solutions, has enlisted tech expert Shelly Palmer from Fox Television’s Shelly Palmer Digital Living to bring the best in holiday tech from RadioShack to moviegoers nationwide.
Arts Alliance Media version 2.3 of its Theatre Management System software Screenwriter has been certified as compatible with Weischer Media’s digital cinema advertising system Cinema Reloaded, when interfaced with the required OneDCN preshow system.
Arts Alliance Media will showcase its revolutionary cinema advertising software AdFuser at the Screen Advertising World Association Biennial Convention October 5-8 in Berlin.
Millennials are overwhelmed with media options at every touch point, yet cinema continues to break through to them, delivering unrivaled results on key brand measures such as ad recall and purchase intent – the highest among all demographic groups. Reinforcing cinema advertising’s strength amongst this age group, Millennials are most likely to see a TV ad in cinema for the first time.