Cinema Advertising

Atom 360 Part of Paramount's Star Trek Push

Tue, 07/19/2016 - 12:44 -- Nick Dager

Paramount Pictures is partnering with Atom Tickets to drive ticket sales for the highly anticipated Star Trek Beyond with a creative two-week marketing campaign called Atom 360. Leading up to the July 22 release, the campaign will feature exclusive content from Star Trek Beyond that will premiere inside the app.

Unique Airbnb Campaign Debuts in Cinemas

Fri, 06/17/2016 - 12:21 -- Nick Dager

Calling it a new frontier in cinema advertising Airbnb, the world’s leading community-driven hospitality company, is taking its Live There campaign to theaters this weekend. The split-screen experience debuted during 3D showings of summer blockbusters Finding Dory, Independence Day: Resurgence, and The Secret Life of Pets in the UK only. Moviegoers will have a first-of-its-kind, immersive experience that contrasts standardized mass tourism with the unique moments of travel and authentic experiences only possible while traveling on Airbnb.

Screenvision Media Joins DPAA

Thu, 06/16/2016 - 11:15 -- Nick Dager

Screenvision Media has joined the Digital Place Based Advertising Association, building off the company's upfront momentum and recently announced Connected Cinema initiative. The Connected Cinema experience, announced earlier this month by Screenvision Media at its upfront event, provides the ultimate canvas for brand storytelling. Through new tech alliances, Screenvision Media is extending and harnessing the unrivaled impact of cinema's premium video with the ability to engage with consumers before, during and after their movie-going journey.

Allure Adds Thinaire to CEN

Tue, 06/14/2016 - 13:08 -- Nick Dager

Allure and Christie Experiential Network have released their data driven analytics solution for advertisers powered by Thinaire’s proximity engagement marketing technology platform. Adding the proprietary Thinaire mobile engagement platform will enable CEN’s animated digital posters and experiential displays to serve as launch pads for dynamic mobile advertising and experience-based marketing campaigns for ad agencies, digital out of home buyers and theater owners. CEN has begun a phased rollout of Thinaire’s mobile consumer engagement capabilities across its fully integrated, DOOH advertising network in theater lobbies in North America.

National CineMedia Targets Millennials

Thu, 05/19/2016 - 13:07 -- Nick Dager

At the start of National CineMedia’s fifth annual upfront event at the AMC Lincoln Square movie theater on Wednesday, the company’s new CEO, Andy England, posed a rhetorical question: “Why do Millennials love the movies?” The answer, he said, is that “opening weekend for movies are, by definition, culturally relevant. Millennials want to see films as they are released because it puts them in the know. It gives them social currency. Having a point of view on Deadpool or the Jungle Book, or being excited about Bad Moms, is to be part of the narrative or to be woven into the fabric of popular culture.”

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