Cinema Advertising

Screenvision’s Upfront Theme: Get into the Movies

Fri, 05/08/2015 - 12:40 -- Nick Dager

Screenvision’s experiential upfront event, entitled Get into the Movies, took the company’s annual presentation out of the expected movie theater setting and into the transformed Skylight at Moynihan Station. To demonstrate the unrivaled impact that only cinema advertising can deliver, Screenvision invited audience members to physically become a part of the movies and interact with three working movie production sets filled with actors, directors, and crew. It was Screenvision’s first upfront since the government rejected National CinemaMedia’s attempt to merge the two companies and the mood was decidedly upbeat.

Screenvision Announces Long-Term Deal with Eight Exhibitors

Thu, 04/09/2015 - 11:36 -- Nick Dager

Screenvision today announced a new, long-term agreement with its second largest exhibitor partner, Marcus Theatres that will secure 685 additional screens throughout the country including the Chicago, Milwaukee and Minneapolis DMAs. In addition to this agreement, Screenvision recently secured an agreement with Reading International, strengthening a roster of other just announced long-term deals that include Allen Theatres, B&B Theatres, Bow Tie Cinemas, Classic Cinemas, Malco Theatres and Regency Theatres; these deals total over 2,250 screens nationwide, many of which are in top DMAs such as New York, Los Angeles, and Chicago. With these eight new contracts, Screenvision’s network has never been more secure, with the average contract length now over nine years.

Screenvision Brings Greyhound, Hobbit Promotion to the Big Screen

Thu, 12/04/2014 - 10:47 -- Nick Dager

Screenvision has collaborated with Greyhound, the largest provider of intercity bus transportation in North America, to bring its latest campaign to moviegoers nationwide this holiday season through a unique programming feature tied to the upcoming feature film The Hobbit: The Battle of the Five Armies, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures, opening in theatres December 17.

Millennials Have Highest Recall of Cinema Ads

Wed, 08/27/2014 - 12:44 -- Nick Dager

Millennials are overwhelmed with media options at every touch point, yet cinema continues to break through to them, delivering unrivaled results on key brand measures such as ad recall and purchase intent – the highest among all demographic groups. Reinforcing cinema advertising’s strength amongst this age group, Millennials are most likely to see a TV ad in cinema for the first time.

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