Screenvision Media today announced the latest exhibitor to join its network — Fridley Theatres —the largest Iowa-owned theatre circuit. Fridley Theatres, which previously had not run a national advertising preshow, will become the newest affiliate of Screenvision Media’s national advertising preshow, Front + Center. The partnership brings Screenvision Media’s screen count to 15,000 screens nationwide, a milestone.
Fathom Events’ live digital broadcast network, the largest cinema broadcast network in North America, will receive more than 200 additional theaters over the next 12-18 months, according to the company. This will expand its live event delivery capabilities to more than 1100 total cinemas and 1700 screens across the U.S. The expansion and upgrade is part of an extended agreement with DISH Network for the delivery of both pre-recorded and live cinema events.
The Christie Experiential Network is partnering with the mobile feedback app SurveyMe. Together they have developed a new way for moviegoers and brands to interact with each other through SurveyMe.
Opening weekend audiences for Ready Player One at Regal Cinemas nationwide will be the first to preview a trailer for Moviebill, the augmented reality platform. Concourse Media's principals and Moviebill cofounders Matthew Shreder and James Andrew Felts made the announcement.
Screenvision Media today announced an agreement with Vision III Imaging to make v3 glasses-free, three-dimensional imaging technologies available for advertisers to engage moviegoers nationwide.
The Video Advertising Bureau has appointed Lauren Leff as vice president, marketing & communications effective immediately. In this newly created role, Leff will oversee the organization’s internal and external communications supporting the VAB’s advocacy and dedication to providing advertisers and their agencies with the most current and actionable media insights on the expanding world of premium, multi-screen video content.
National CineMedia is pioneering interactive augmented reality gaming in theaters this spring with the launch of Noovie ARcade, a companion app to NCM’s Noovie pre-show and Lobby Entertainment Network. Noovie ARcade is available in the iOS and Android app stores. NCM expects it to be rolled out nationwide this spring on over 20,600 screens in 1,700 theatres across the country including AMC, Cinemark, Regal Entertainment Group, and 49 other regional and local theater chains.
Screenvision Media today announced the seven jurors for the highly anticipated Hegarty ACE (advertising in cinema excellence) Awards. The awards celebrate the most creative campaigns running in cinema, and will consider advertisements or content that launched through Screenvision Media’s Front + Center cinema program. The panel will officially be introduced during the Adweek Brand Storytelling event, taking place this week at the 2018 Sundance Film Festival.
Screenvision Media today announced a record year of business, with robust year-over-year organic revenue growth in 2017, including eight percent revenue per patron growth, reinforcing the marketplace demand for cinema advertising’s ultimate premium video offering.
In advance of the December 15 release of Disney’s Star Wars: The Last Jedi, National CineMedia is now presenting an exclusive behind-the-scenes look at the making of the movie as part of its revamped preshow Noovies. The content is part of NCM’s Noovie Backlot series. For Steve Ochs, NCM’s senior vice president, marketing and creative, this is all part of his overall effort to re-imagine the preshow experience.