Cinema Advertising

Screenvision Signs with Sito LABS

Thu, 03/09/2017 - 11:56 -- Nick Dager

Screenvision Media will be the first customer for Sito LABS (Location Audience Behavioral Sciences), a data as a service mobile marketing platform to help marketers analyze and target consumers. Through Sito LABS, marketers can use Sito Mobile’s location-based data to access enhanced behavioral data and analytics about custom audiences and locations.

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Movio Signs Licensing Deal with Screenvision Media

Wed, 03/08/2017 - 12:00 -- Nick Dager

Movio has signed a data licensing agreement with Screenvision Media for access to the Movio Media platform, which aggregates moviegoer data to provide film distributors, studios and screen advertisers with audience insights as well as targeted, cost-effective campaign solutions. More than 14 million active U.S. moviegoers are profiled within Movio Media, from 33 percent of North American screens of the large cinema circuits or cinemas with more than 20 screens.

Webedia Acquires Majority Stake in Peach Digital

Thu, 01/19/2017 - 11:18 -- Nick Dager

Webedia has acquired a majority stake in UK-based cinema web development and digital marketing specialists Peach Digital Limited.

The company believes the acquisition of Peach will reinforce Webedia’s existing assets in Europe and the US. It will add the Peach Cinema Web Platform, featuring the middleware application that is central to Peach’s online cinema offering.

Screenvision Media Adds Eleven Exhibitors

Thu, 01/05/2017 - 11:43 -- Nick Dager

Screenvision Media has signed long-term agreements totaling 1,790 screens across 170 theatres with eleven key exhibitors: National Amusements, Premiere Cinemas, Studio Movie Grill, Frank Theatres, Cinépolis, Classic Cinemas, Emagine Entertainment, Zyacorp Entertainment’s Cinemagic Stadium Theatres, Zurich Cinemas, CineLux Theatres and Cinema Café.

NCM Reimagines the Lobby Experience

Thu, 12/08/2016 - 15:35 -- Nick Dager

National CineMedia has partnered with Twitter and Disney to feature Rogue One trailer assets and fan tweets on NCM's Lobby Entertainment Network of screens strategically located near the box office and other high-traffic lobby locations in select movie theatres nationwide. “This is our way of reimagining the lobby experience,” said NCM president Cliff Marks.

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