Screenvision Media today announced Audi's Parking Lot holiday campaign as the winner of the Hegarty Advertising in Cinema Excellence Award at the Adweek Creative 100 celebration in Cannes. Audi's Parking Lot campaign was a humorous look at the struggles of holiday shopping season, creatively showcasing the Audi RS3 and RS7 models, whilst depicting two fathers' frustrations over battling it out for the last parking space in a mall parking lot.
Screenvision Media has signed a definitive agreement for Abry Partners, a media-focused private equity firm, to acquire a controlling stake in the company. As part of the agreement, the company’s existing owners, Shamrock Capital and AMC Entertainment, will maintain minority stakes. Terms of the transaction were not disclosed.
A neuroscience research project conducted by Screenvision Media says that movie theatres are optimized for advertising. According to the research, moviegoers view the screen for 84 percent of an ad's duration. Viewers also pay more attention to ads in cinema's immersive environment than they do on television, the research found, where more than half of viewers lose attention during ads.
Cinionic, the Barco cinema joint venture, and Southern California-based AdPoD are capitalizing on recent advancements in artificial intelligence to fuel digital conversations using advertising platforms that engage and track moviegoers in the theater lobby.
GDC Technology announced today the completed integration of its TMS-2000 Theatre Management System with the Screenvision Media preshow. The integration enables automated ingestion and programming of ad content directly from Screenvision Media’s server to GDC’s new Cinema Automation CA2.0 and its TMS-2000, the second most deployed theatre management system in the world. The integration provides Screenvision Media’s network of exhibitors with preshow trimming functionality to maximize time available for preshow advertising between every show.
Screenvision Media today announced the latest exhibitor to join its network — Fridley Theatres —the largest Iowa-owned theatre circuit. Fridley Theatres, which previously had not run a national advertising preshow, will become the newest affiliate of Screenvision Media’s national advertising preshow, Front + Center. The partnership brings Screenvision Media’s screen count to 15,000 screens nationwide, a milestone.
Fathom Events’ live digital broadcast network, the largest cinema broadcast network in North America, will receive more than 200 additional theaters over the next 12-18 months, according to the company. This will expand its live event delivery capabilities to more than 1100 total cinemas and 1700 screens across the U.S. The expansion and upgrade is part of an extended agreement with DISH Network for the delivery of both pre-recorded and live cinema events.
The Christie Experiential Network is partnering with the mobile feedback app SurveyMe. Together they have developed a new way for moviegoers and brands to interact with each other through SurveyMe.
Opening weekend audiences for Ready Player One at Regal Cinemas nationwide will be the first to preview a trailer for Moviebill, the augmented reality platform. Concourse Media's principals and Moviebill cofounders Matthew Shreder and James Andrew Felts made the announcement.
Screenvision Media today announced an agreement with Vision III Imaging to make v3 glasses-free, three-dimensional imaging technologies available for advertisers to engage moviegoers nationwide.